Product Head - Current Account - Bank

A. Role Purpose:

- Equipping the business team with insights on book/portfolio behavior with necessary data support

- Support the business/front end team with product & process initiative

B. Position Responsibilities:

Key Responsibilities:

1. Product Development & Maintenance:

- Identification of banking needs through competition analysis (primary & secondary research)

- Identify markets/segments for which products are best fitted variants through feedback from branches/channels/research/customers

- Develop offering based on potential of segments/regions keeping in mind ideal product mix required

- Customisation requests for CA basis customer's business requirement & commitment

- Plan for promotional activities & campaign for product offerings

- Product Launch - Positioning, Branding, Marketing Collaterals, Communication, Roll out

2. Process / Product Management:

- Implement enhancements in product portfolio in line with present value offering (product, pricing, schedule of charges and packaging)

- Review processes suggest improvements resulting into TAT / Cost reduction and better customer service / experience

- Relationship management with all stake holders for putting up the requirements in place - BSG, Operations, Cost Teams, Audit, Compliance, Legal, Marketing, etc.

- Product Training - Channels, Branches - Classroom / Knowledge Series / FAQs, etc.

3. Product Profitability / Fee Income

- Periodical review of Product Profitability

- Customized accounts profitability review - for tracking commitment

- Fee Income - Monitor & review growth in fee income vis- vis targets

- Design & implement plans to improve penetrations in alternative channel and x-sell products along with other relevant teams

4. Product / Process Compliance

- Ensuring the product offerings / campaigns are in line with regulatory guidelines i.e. product features, charges, services, etc. are in accordance

- Ensure new product design adhere to all internal processes and procedures of the bank

- Coordinate with the Process, Branch Banking, Channel, Compliance, Risk for Audit & Compliance related parameters and their fulfilment related to CA product

C. Competency Requirements:

Skill Attribute:

Technical Skills:

- Working knowledge on MS Office

- Knowledge Knowledge & understanding on Retail Banking

Behavioural skills:

- Good Interpersonal & Communication skills - verbal, and written (including presentations, etc.)

- Proactive & Analytical thinking

- Team Player & Problem Solving approach

- Able to display the organizational values

- Learning attitude

D. Educational Criteria:

- Post Graduate / MBA / CA with Min. 6-7 years' experience in Banking / Product / Liability Business role