Product Head - Chemicals

Product Head

Market Intelligence :

- Keeping watch on the competitor's strategy along with customer activities and provide necessary information to the higher management for necessary actions at their end

- Collection of market information from various sources and timely submission of the same to dept. heads and functional heads

- Regular visits to the customers for developing relationship to get competitors as well as customers information

- Understand from customer any new product is launched by competitor at white price / application

- Inform technical team and provide customers specifications to check if we can also develop similar product which competitor offering.

Distributor / Dealer Management :

- Explore markets/regions where we need to focus on unorganized sector OR small customers where payment is risk and buys small lots

- Identify correct distributor who can promote / sell our products to small customer / unorganized sector

- Go through standard Distributor selection process to appoint right distributor /channel partners.

- Have agreements in place for our existing and new Distributors.

- For existing Distributor, complete the previous year performance review and agree on Targets that cover all aspects of business

- Review of Distributor performance monthly

- Regularly review credit performance, level ,limits etc.

- Check customer's / distributor's credibility in the market by contacting their end users / customers

- Contact credit rating agencies for report

- Try to take bank guaranty OR security deposits from end customers as well for safety

- As per company policy and based of market report / credit rating company set credit limits as per SOP

- Review credit limit yearly with Finance team