Product Head
Market Intelligence :
- Keeping watch on the competitor's strategy along with customer activities and provide necessary information to the higher management for necessary actions at their end
- Collection of market information from various sources and timely submission of the same to dept. heads and functional heads
- Regular visits to the customers for developing relationship to get competitors as well as customers information
- Understand from customer any new product is launched by competitor at white price / application
- Inform technical team and provide customers specifications to check if we can also develop similar product which competitor offering.
Distributor / Dealer Management :
- Explore markets/regions where we need to focus on unorganized sector OR small customers where payment is risk and buys small lots
- Identify correct distributor who can promote / sell our products to small customer / unorganized sector
- Go through standard Distributor selection process to appoint right distributor /channel partners.
- Have agreements in place for our existing and new Distributors.
- For existing Distributor, complete the previous year performance review and agree on Targets that cover all aspects of business
- Review of Distributor performance monthly
- Regularly review credit performance, level ,limits etc.
- Check customer's / distributor's credibility in the market by contacting their end users / customers
- Contact credit rating agencies for report
- Try to take bank guaranty OR security deposits from end customers as well for safety
- As per company policy and based of market report / credit rating company set credit limits as per SOP
- Review credit limit yearly with Finance team
Didn’t find the job appropriate? Report this Job
Download the iimjobs app to
apply for jobs anywhere, anytime
Download on
App Store
Get it on
Google Play
Scan to Download