Product Growth Marketing Role - EdTech

Job Description : As the Director/Associate Director of Product Growth and Marketing, you will be responsible for driving the strategic growth and marketing initiatives of our company. You will play a critical role in shaping our product offerings, expanding our user base, and driving revenue growth. The ideal candidate will have a strong background in consumer technology and a proven track record of leading efficient product growth and marketing strategies.

Client Details : We are seeking a highly motivated and experienced professional for the position of Director/Associate Director of Product Growth and Marketing. This role offers an exciting opportunity to join a rapidly growing organization in the education technology industry. As a market leader in our space, we are dedicated to revolutionizing the way people learn and achieve their academic goals.

Description :

1. Develop and execute comprehensive product growth and marketing strategies to drive user acquisition, engagement, and revenue growth.

2. Identify market trends, customer needs, and competitive landscape to inform product development and marketing strategies.

3. Collaborate with cross-functional teams, including product management, engineering, design, and content, to drive product improvements and ensure successful product launches.

4. Lead a high-performing marketing team, providing guidance, mentorship, and support to achieve key performance metrics.

5. Implement data-driven decision-making processes to measure the effectiveness of marketing campaigns and optimize customer acquisition and retention strategies.

6. Utilize analytics and customer insights to identify growth opportunities and drive user engagement and retention.

7. Establish and maintain strong partnerships with external stakeholders, including educational institutions, industry influencers, and strategic partners.

8. Stay up-to-date with industry trends, emerging technologies, and best practices in product growth and marketing.

Profile :

1. A strong academic background from a tier one educational institution.

2. Proven experience working in consumer technology, preferably in the education or edtech industry.

3. Demonstrated success in leading product growth and marketing strategies, driving user acquisition and revenue growth.

4. Deep understanding of user acquisition, engagement, and retention strategies, with a data-driven approach to decision-making.

5. Excellent leadership and team management skills, with the ability to motivate and inspire cross-functional teams.

6. Strong analytical and problem-solving skills, with the ability to analyze data and extract actionable insights.

7. Excellent communication and interpersonal skills, with the ability to build relationships with internal and external stakeholders.

8. Entrepreneurial mindset with a strong drive for results and a passion for education and technology.

Job Offer :

Join a dynamic and fast-paced organization, where you will have the opportunity to make a significant impact on the future of education. If you are a strategic thinker, an innovative problem-solver, and a results-driven professional, we would love to hear from you.

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Ananya Choudhary on +91 80 6826 6867. The Apply Button will redirect you to website. Please apply there as well.