Key responsibilities:
- Positioning - Develop product positioning and messaging that differentiates your products in the market
- Messaging Architecture - Partner with Product Management, Product Design, and Customer Enablement teams on terminology and messaging
- Support sales enablement - support the Enablement team in the communication of the value proposition to the revenue teams and help develop the sales tools that support the selling process of your products
- Product launch - plan the launch of new products and releases and manage the cross-functional implementation of the plan
- Market intelligence - be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them
- Demand generation - provide input to the the strategy and support the marketing programs that drive demand for your products
- Awareness - Partner with the Product Management and Demand Generation teams on marketing activities related to driving awareness and demand for the product in our Target Accounts
Knowledge and Skills :
- Experience in the field of User Experience
- 5+ years of software product marketing experience with at least 2 years experience in a field facing role
- Bachelor's/Master's in business or marketing
- Very strong written and communication skills
- Willing to travel 25%
- Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties.
Didn’t find the job appropriate? Report this Job
Download the iimjobs app to
apply for jobs anywhere, anytime
Download on
App Store
Get it on
Google Play
Scan to Download