Product Discovery & Digital Marketing Specialist

We are seeking a highly motivated and experienced individual to join our ecommerce business as a Product Discovery and Digital Marketing specialist. In this role, you will be responsible for driving the product discovery process and executing digital marketing strategies to increase brand awareness and drive traffic for our online digital assets and ecommerce platform.

Responsibilities Include:

- Develop and execute comprehensive digital marketing strategies to drive traffic and increase brand visibility

- Manage digital advertising campaigns across various channels including search engines, social media platforms, display networks, emails, etc

- Conduct keyword research, optimize websites content and implement SEO strategies to improve organic search rankings of our digital assets

- Collaborate with graphic designers, content creators and web developers to create compelling marketing collateral/ banners and landing pages

- Analyze and report on key performance indicators to measure the effectiveness of digital marketing campaigns and identify areas for improvement

- Utilize web analytics tools to track and analyze website traffic, user behaviour and campaign performance