Product Category Manager -- MNC Durable Major
Product / Category Management :
- Identifying market requirements & maintaining full ownership of taking product through various lifecycles of product management including feasibility, development, integration, testing & delivery.
- Framing strategies for establishing greater awareness about the products.
- Building brand focus in conjunction with operational requirements; utilizing market feedback & personal network to develop marketing intelligence for positioning the products.
- Implementing pre/post launch sales promotional activities for brand building & market development.
- New Product Development:
- Coordinating with R&D Department for the development of new products for the Indian Consumers.
- Reviewing and analysing the competitive products to pick the benchmark.
- Conceptualising and suggesting innovative ideas on product development.
- Managing various activities like Formulation, Pricing, Packaging, Forecast, Launch, Analysis, etc.
- Organizing in-house research and market research along with stability test & efficacy test in coordination with the Operations Department.
FROM : DURABLE / LIFESTYLE / CONSUMER ELECTRONIC / APPLIANCE / BEVERAGE
BATCH : 2009 / 2010 ONLY
INTERESTED CANDIDATES CAN APPLY AT : narayan.panindia@gmail.com
NARAYAN IYER ( 09819147645 )
PAN India Recruiters
Mumbai
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