Proctur - Senior Marketing Manager

Position: Sr Marketing Manager

Joining Required: Immediate

Experience Level: Min 5 yrs - 8 yrs

Location: Pune

Responsibilities:

The Senior Marketing Manager is responsible for driving the success of Proctur, product & brand promise in the marketplace.

This person will:

- Establish effective working relationships with sales and agency leadership to ensure that our products and services are implemented through sales enablement and marketing demand generation programs.

- Provide feedback into product development and service offers and participates in their development; collaborate to create, launch and track performance of product and service offerings in our markets.

- Develop and deliver appropriate field sales enablement tools.

- Develop, establish and maintain marketing strategies to meet organizational objectives.

- Demonstrate effective management of the marketing, advertising and promotional activities of the organization.

- Execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, company websites, SEM/SEO strategy development, brand awareness and drip marketing initiatives. The ability to speak to how these channels work together is very important.

- Articulate product and service offerings, key benefits and messages for use by sales and marketing.

- Work with Consulting and Sales to cultivate reference accounts for products and services; identify client success stories and work with marketing to create appropriate case studies and collateral.

- Create compelling marketing campaigns using strategies we encourage our clients to use to showcase our abilities to produce results (leads) - our clients use similar strategies to raise funds.

- Drive campaign management for client acquisition programs across multiple channels.

- Create content for corporate marketing collateral, website/blog/social media, and other initiatives.

- Provide assistance on press releases, contributed articles, presentations, events, and conferences

- Internal reporting and other duties as assigned Lead Generation & Sales Enablement.

- Create effective, compelling positioning, messaging, and sales tools that are understood and used.

- Stays abreast of market trends to drive topics for client webinar.

- Create sales-ready tools, including market-facing presentation content to be used by Sales to highlight benefits of our services to our clients.

- Execute marketing campaigns and analyze performance that leverage behavioral interest profiling to drive new client acquisition & sales revenue Project management.

- Responsible for all aspects of projects, including: meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking / monitoring procedures.

- Establish and articulate project scope, strategy and objectives to internal clients, production team and key leadership.

- Manage creative production of online and offline marketing assets, graphic design, video production and web development, from the initial concept to finished product and execution Market Research and Competitive Intelligence.

- Understand the products and services offering and approach of key competitors; communicate products and services differentiation to sales and provides input to senior leadership.

- Conduct various interviews, including win/loss and post-engagement client interviews/surveys to identify trends and make recommendations to senior leadership.

- Conduct marketing surveys on current and new service concepts Required Skills / Special Qualifications.

What makes you a great fit:

- Creative thinker, excellent listener and communicator.

- 5-8 years of professional marketing experience of which 3+ years of experience in a ed-tech.

- Skilled in direct response marketing with ability to craft integrated marketing strategies across all channels and touch points, including website, print communications, online communications and direct mail.

- Intuitive, Proactive, Collaborative, Leader, Driver, Creative Problem Solver, Analytical, Versatile, and Thrives Under Pressure are words that describe you.

- Strong communication and presentation skills.

- Ability to communicate with all levels of an organization comfortably.

- Ability to manage multiple projects with varying priority at one time to deliver results on time and under budget.

- Experience working closely with a sales organization with a strong affinity for sales team success.

- Experienced with CRM, Netsuite, Silverpop, web conferencing tools, MS Project; expert-level proficiency with Microsoft Word, PowerPoint, and Excel.