Posted By
Posted in
Sales & Marketing
Job Code
1183519
Performance Marketing Manager
About the company
- Work with agencies and lead campaign development : Having deep knowledge in running a 360-campaign, from brief creation to communication development, tactical execution and analysis
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness. Identify trends and insights, and optimize spend and performance based on the insights
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Build robust top of the funnel and manage rest of the funnel - Incharge of CPI, Conversion and CAC metrics
- Acquire insight in online marketing trends and keep strategies up-to-date. Have a pulse on trending topics as well which will be shared with content team
- Collaborate with internal and external teams including content, product and ops and marketing and design agencies to craft campaigns and decide on KPIs on campaigns
Experience you MUST have :
- Excellent understanding of digital marketing concepts and best practices o Experience with B2C social media, Google Adwords, SEO, SEM, and other ecosystems with respect to content creation
- Experience with tools which helps to identify keywords and create campaigns o Perfect knowledge of web analytics tools (e.g. Google Analytics, Heap, amplitude etc)
- A/B testing and multivariate experiments
- Comfortable with no-code website builders like Wix and Webflow o Experience in setting up and optimizing Google Adwords campaigns, FB campaigns
- Experience across the content and digital space in brand positioning/marketing team
Skills/mindset you MUST have :
- Product-first thinking - Break complex problems into implementable solutions with iterative mindset using the product
- Whole-brain problem solving - Uses right and left sides of the brain effectively - Strong business judgment and analytical acumen with creative thinking
- Thrives in chaos - Comfortable with ambiguity but loves defining the boundaries and parameters and getting shit done
- Communicate, care, inspire - Exceptional interpersonal and leadership skills - be a leader and a team player
- Always push the bar - Strive for excellence in whatever you do, take ownership and responsibility for outcomes
- Build fast, fail, learn, HUSTLE HUSTLE HUSTLE
Want to have fun : if you are not happy and people around you are not happy, how will we make the world a happier place? :)
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Posted By
Posted in
Sales & Marketing
Job Code
1183519