Proactive For Her - Manager - Performance Marketing

Performance Marketing Manager

About the company

Proactive is a digital health clinic for women. Proactive serves Indian women with offerings such as tele- consultations, diagnostics, and tele-pharmacy with the vision to become the go-to online platform for female (sexual and reproductive) health concerns. For more information, please visit http://www.proactiveforher.com/

About the role

We are looking for a Rockstar in digital marketing who can originate, develop, implement, track, measure and optimize our digital marketing campaigns. We are looking for a creative growth hacker who has an iterative mindset and is entrepreneurial.

Roles and Responsibilities :

- Develop a deep understanding of target consumer and become his/her advocate across company initiatives

- Design, build and maintain our presence across all digital channels

- Work with agencies and lead campaign development : Having deep knowledge in running a 360-campaign, from brief creation to communication development, tactical execution and analysis

- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness. Identify trends and insights, and optimize spend and performance based on the insights

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Build robust top of the funnel and manage rest of the funnel - Incharge of CPI, Conversion and CAC metrics

- Acquire insight in online marketing trends and keep strategies up-to-date. Have a pulse on trending topics as well which will be shared with content team

- Collaborate with internal and external teams including content, product and ops and marketing and design agencies to craft campaigns and decide on KPIs on campaigns

Experience you MUST have :

- Excellent understanding of digital marketing concepts and best practices o Experience with B2C social media, Google Adwords, SEO, SEM, and other ecosystems with respect to content creation

- Experience with tools which helps to identify keywords and create campaigns o Perfect knowledge of web analytics tools (e.g. Google Analytics, Heap, amplitude etc)

- A/B testing and multivariate experiments

- Comfortable with no-code website builders like Wix and Webflow o Experience in setting up and optimizing Google Adwords campaigns, FB campaigns

- Experience across the content and digital space in brand positioning/marketing team

Skills/mindset you MUST have :

- Product-first thinking - Break complex problems into implementable solutions with iterative mindset using the product

- Whole-brain problem solving - Uses right and left sides of the brain effectively - Strong business judgment and analytical acumen with creative thinking

- Thrives in chaos - Comfortable with ambiguity but loves defining the boundaries and parameters and getting shit done

- Communicate, care, inspire - Exceptional interpersonal and leadership skills - be a leader and a team player

- Always push the bar - Strive for excellence in whatever you do, take ownership and responsibility for outcomes

- Build fast, fail, learn, HUSTLE HUSTLE HUSTLE

Want to have fun : if you are not happy and people around you are not happy, how will we make the world a happier place? :)