Pristyn Care - Assistant General Manager - Digital/Paid Marketing

This role would be part of our D2C business. Looking for people from e-commerce business.

Role Summary :

- Performance Marketing establishes and implements digital strategy to drive revenue and grow business in Preventive healthcare D2C space.

- The ideal candidate will serve as the digital thought leader, helping to identify trends, evolving best practices, and new technologies/tools for all digital efforts that drive engagement and ROI.

Responsibilities :

- To lead ROI driven paid advertising efforts on Facebook, compose -relevant ad copy, create new campaigns, develop and implement A/B tests on copy and landing pages.

- Responsible for setting the category-specific Performance Marketing and Acquisition Strategy, including planning, budgeting, reporting and execution across multiple channels (owned & paid)-Apply customer and channel insights to inform and evolve our customer segmentation strategy for omnichannel growth.

- Setting up attribution models, multi-channel tracking.

- Create, maintain, and optimise PPC campaigns, ad-copies, landing pages, A/B testing, budgeting.

- Manage third parties effectively such as digital agencies and service providers.

- Religiously track funnel conversion and identify key areas for improvement. Engage with the concerned team to drive engagements and deliver results

- Suggest Landing page optimizations for a better conversion rate on the e-commerce portal.

The Ideal Fit :

- Consumer mindset to understand user experience, persona, personalized marketing.

- Jack of All Master of atleast one Google, Facebook, Amazon, Flipkart & other Ecommerce channel

- Strong attention to detail, problem-solver, and independent performer.

- Brownie points if you have experience working with/in E-commerce.

About Pristyn Care :

Pristyn Care is an Asset Light full-stack healthcare provider that rents spare OT capacity and Surgical infra of a hospital to perform surgeries for its own patients via Pristyn's full-time surgeons. We do elective procedures in Proctology, Laparoscopy, ENT, Gynaecology, Obstetrics & IVF, Urology, Vascular, Orthopedics, Ophthalmology, and Aesthetics. Pristyn Care has a team of high-quality surgeons, a tech-enabled patient acquisition engine, process-driven patient care, insurance clearance expertise and a network of Hospital partners with predictable OT availability. Founded by a team of Ex-Max & Medanta Doctors & Ex-UrbanClap, Mobikwik folks, we are disrupting the surgical ecosystem. In 5 years, we aim to be the largest distributed (full stack) surgery platform in India and abroad.

Pristyn Care, headquartered in Gurgaon, is operational since Jun, 2018 and since then have expanded to 30+ cities across India. We are series D funded led by Tiger Global, Epiq Capital. Sequoia Capital, Hummingbird Ventures and Greenoaks Capital are other key investors. With a team size of 1300+ people including 300+ surgeons, we are proud to have served more than 30,000+ happy patients till now. Our surgeons are performing surgeries in 450+ hospitals pan India including corporate hospitals.

Pristyn care is among the esteemed list of official stakeholders with Swasth which has top 25 Indian startups along with best hospitals of India. Swasth's mission is to lay the foundation of a technology framework that will form a digital backbone for healthcare delivery in India (www.swasth.app). It aims to optimize hospital capacity by use of the latest digital technology.

- Read More at: https://economictimes.indiatimes.com/tech/funding/tiger-global-invests-40-million-in-pristyn-care/articleshow/82149056.cms

- Read more at: https://yourstory.com/2019/12/funding-alert-pristyn-care-series-b-sequoia-greenoaks-hummingbird

- Read more at: https://tech.economictimes.indiatimes.com/news/startups/pristyn-care-raises-4m-series-a-funding-led-by-sequoia-india/69630106

- Read more at: https://www.linkedin.com/pulse/linkedin-top-startups-2019-25-hottest-indian-work-now-linkedin/