Priori Capital - Content Strategist - Content Marketing/Branding

About us:

At Priori Capital , we are building The financial SaaS for the Businesses operating with digital assets by empowering the teams to operate in an effective, efficient and error-free manner by bringing all things finance on one platform. We aim to solve digital asset management for institutions offering cryptographic security, user management setup and secure access to the blockchain ecosystem.

What are you joining:

- We are currently in a fast-paced growth environment where the only constant is evolution!

- Our team includes individuals with experience in internationally known blockchain and fintech companies like Polygon (Matic), The Dapp list, udaanCapital, Iris, Cognizant, etc.

- We are a part of the Kira community and backed by a Polygon Co-founder as an investor and a mentor.

- We're looking for someone passionate about driving innovation and solving exciting problems.

Role Summary:

This is an exciting opportunity to be one of the first in the industry to craft content about corporate crypto finance!

We are looking for an expert strategist and versatile writer to become the voice of Priori Capital. Our Content Strategist will take the reins for the overall strategy and success of our marketing efforts including, but not limited to, the oversight of all aspects of communications, digital marketing, social marketing & website content etc. Someone who can not only think big picture but also develop strategic content for the various mediums.

What you will do:

- Build thought leadership and maximise the impact of all communications and announcements-

- Plan, direct, and coordinate communication efforts from start to finish.

- Build on product positioning and messaging that resonates with the customers and differentiates our product from its competitors

- Lay the foundation for a consistent brand voice and tone, content strategy, and roadmap for regular content execution

Lead the charge of developing compelling content:

- Translate complex concepts and ideas into high quality, trust building and inspiring customer and SEO friendly content across all mediums (including but not limited to our landing page, blog posts, social media, emails, use case, press release, decks)

- Craft and maintain technical write ups and educational content (both long and short form) to help bridge any gaps in understanding

- You will craft content according to different target audiences such as an investor, community member, a newcomer, journalist, influencer etc.

Manage internal and external content writers & artists:

- Guide and Coordinate with other resources like graphic designer, content writers etc. to develop creatives

- As our content needs increase, you will develop and manage the team to meet the growing needs of the business

Continually optimise strategy and content:

- Pull analytic reports showing data on engagement, reach, conversion and deliverables, analyse strategy & content performance, communicate it to the key stakeholders and optimise based on the findings

- Skilfully incorporate feedback and edits from team members, SME as well as the legal team

You should apply if you have

- Full English proficiency

- 3+ years of experience building and scaling a B2B Content strategy ideally in a Finance/Fintech/SaaS Web3 space.

- Knowledge in SEO and content marketing tools.

- Background in technical writing

- Excellent analytical, written and verbal communication skills with an ability to engage different stakeholders across multiple platforms

- Ability to produce high quality content under tight deadlines

- Excellent copywriting, copyediting and proofreading skills in English language

- Ability to adapt effectively in a hyper-growth environment

- Active team player, self-starter, and multitasker with a process-oriented mindset who can quickly adjust priorities.

You get - Bonus points for-

- Experience building a content strategy in the early years of a business

- Strong Twitter presence as a content creator.

- Basic graphic design

- A degree in marketing, advertising, communications, business or a related field is a plus.

- Include with your application-

- Your LinkedIn profile/twitter handle

- Link to your personal website and/or blog (if applicable)

- Links to previous works

Benefits

- Competitive Salary

- Work from anywhere

- Flexible work hours

- Self-managed leave policy

- Focus on Work-life Balance

- Learning budget to hone a skill or learn a new one

- Be a part of fast growing environment