PrintStop - Digital Marketing Manager

We are seeking to hire a Digital Marketing enthusiast who will be heading the marketing function for us. We are a SaaS company where we have built technology solutions for large organisations to transform and digitise the order to delivery workflows.

Job Location: Elphinstone Road

Work days: Monday to Saturday

Job Responsibilities:

1. Building our digital marketing roadmap

2. Crafting annual marketing plan

3. Strategising and defining content strategy to ensure brand consistency across channels - website, social media, email, blogs, videos, search, etc.

4. Planning marketing campaigns and programs to acquire new users and engage and retain existing users

5. Ensuring timely delivery of the campaigns

6. Optimising campaigns to maximise results

7. Running and optimising digital ads

8. Designing website/ landing pages with clean and engaging UI/ UX

9. Liaising with Product and Sales head to increase client satisfaction through cohesive strategies

10. Mentoring and motivating the digital marketing team to achieve goals

11. Monitoring competition and provide ideas to stand out

12. Staying up-to-date with digital technology developments

13. Staying abreast with market trends to increase our market share

14. Monitoring and optimising performance on social media and search engines

15. Building marketing collateral for the organisation

16. Measuring ROI and KPIs and preparing budget

17. Leveraging offline marketing mediums - event sponsorships, advertisements, strategic partnerships, etc.

Requirements and Skillsets:

1. 5+ years experience leading a marketing team (B2B SaaS experience will be preferred)

2. Demonstrable experience in designing and implementing successful digital marketing campaigns

3. Strong understanding of how all current digital marketing channels function

4. Solid knowledge of online marketing tools and best practices

5. Hands on experience with SEO/SEM, Google Analytics, Search Console, GTM and CRM software

6. Familiarity with web design and basic HTML7. Good understanding of drip campaigns and A/B testing

8. Knowledge of handling mailing tools - Mailchimp, Sendy etc

9. Excellent analytical, project management and time management skills

10. Strong team management and communication (written and verbal) skills

11. Graduate in Marketing, Digital technologies or relevant field

A small part of your role will also be responsible to manage marketing for our e-commerce store built for SME customers printstop.co.in.

Reporting to: Co-founder

Reportees: Sr. Content Executive | Marketing Executive | SEO Executive | Sr. Designer

About Us:

PS Pro by PrintStop, is a SaaS-based platform that automates order to delivery workflows for branded merchandise, onboarding kits, stationery, marketing collateral, corporate gifts and a lot more. Using PS Pro's digital portals for specific products, large organisations will automate the manual effort, eliminate errors in artworks, enable inbuilt approvals and get complete visibility of spends, thus reducing the effort required by almost 80%.

Our customers include Deloitte, Capgemini, HDFC Ergo, Bajaj Allianz, Yes Bank, Siemens, Xerox and several others.

We are a 14 year old bootstrapped company, profitable and growing year on year.

If you are an energetic, highly motivated, can-do attitude individual who enjoys networking and establishing relationships, we have the perfect job for you!