Posted By
Sandhya Naidu
Human Resources Specialist at PRINTO DOCUMENT SERVICES PRIVATE LIMITED
Last Login: 19 March 2025
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Job Code
1530370
Job Description - Growth Marketing Manager
Organization: Printo Document Services Pvt. Ltd.
Website: www.printo.in.
Position: Growth Marketing Manager
Role Type: Full-time, On-Site. (No Remote/Hybrid)
Location: Bengaluru, Karnataka
Office Location: Printo Bomanahalli office - Printo Support Office
Experience: 3-5 Years
About Us:
Printo is India's largest chain for Printing, Gifting, and Merchandising with 30+ stores across major cities and a growing online presence. With over a million customers served, we aim to scale rapidly to achieve - 1000 crore revenue and prepare for an IPO by 2025.
Role Overview:
We are seeking a passionate, data-driven Growth Marketing Professional who will drive engagement and retention of SMB businesses for Printo.
Key Responsibilities:
Customer Retention & Lifecycle Management:
- Develop and execute WhatsApp and email campaigns to increase repeat purchases.
- Implement advanced segmentation techniques to personalize retention strategies.
- Set up MoEngage user journeys for different customer segments (e.g., first-time buyers, dormant customers, frequent buyers).
- Identify high-value accounts and create custom engagement plans to increase Average Cart Value (ACV).
Campaign Execution & Optimization:
- Plan and execute re-engagement campaigns for dormant and low-frequency customers.
- Optimize customer onboarding and post-purchase communication to improve long-term retention.
- Conduct A/B testing on messaging, offers and engagement strategies.
- Work with the content & design team to ensure impactful creative and messaging.
Data Analysis & Performance Tracking:
- Analyze customer behavior, purchase trends, and retention data to optimize strategy.
- Track key performance indicators (KPIs) like repeat purchase rate, CLV, churn rate and campaign ROI.
- Collaborate with the category and store/retail team to align retention strategies with in-store customer interactions.
Cross-Selling & Upselling Strategy:
- Develop targeted campaigns to cross-sell and upsell complementary products.
- Work with the category team to create bundling strategies based on customer purchase patterns.
- Implement loyalty and referral programs to drive organic growth.
Key Skills and Qualifications:
- Experience: 3-5 years in Marketing. We are specifically looking for candidates who have worked with marketing tools like MoEngage, Clevertap, Webengage etc and understand user journeys and lifecycle flows.
- Strong understanding of segmentation, lifecycle marketing and re-engagement strategies
- Analytical Mindset: Proficient in data analysis and ROI-driven marketing strategies.
- Leadership: Self-starter with ownership mentality and strong problem-solving skills.
- Preferred: Experience in B2B SaaS or SMB-focused organisations, preference for someone who has worked in a high growth environment
Why Join Us?
This is a high-impact role with direct access to CXOs and the founding team.
Opportunity to build and set up marketing frameworks from scratch
This is a role requiring both strategic thinking and hands-on execution. We're looking for someone who can roll up their sleeves and get things done while also thinking big picture about customer retention and growth
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Posted By
Sandhya Naidu
Human Resources Specialist at PRINTO DOCUMENT SERVICES PRIVATE LIMITED
Last Login: 19 March 2025
126
JOB VIEWS
69
APPLICATIONS
2
RECRUITER ACTIONS
See how you stand against competition
Pro
View Insights
Posted in
Sales & Marketing
Job Code
1530370
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