Principal - Product Marketing - SaaS/B2B/Tech Firm

We have been retained by a SaaS B2B Tech company to hire a Principal Product Marketing professional, reporting to the Head of Product Marketing.

You will be responsible for learning and continuously documenting everything there is to know about the client market, buyers, and products. You will position products, create differentiation in the market, and translate product features into benefits that resonate with buyers. You'll also enable the sales team with training and materials, and the product management team with market perspective to inform the roadmap. Competitive intelligence is where it all starts, and this role will own research on our market, buyer personas, and competitors.

As well as being a rounded product marketer, if driving insights from analytics and putting them into action is your passion, this is the role for you.

Your Job Responsibilities:

What you will be doing:

Competitive intelligence:

- Drive ongoing research on our market, our buyer personas, and our competitors.

- Mine for insights and synthesize signals from the noise.

- Document and communicate key learnings on a regular cadence.

- Work with third-party service providers to conduct win/loss interviews for continuous fine-tuning of our positioning, messaging and sales enablement.

Developing meaningful content:

- Write deep, compelling content that not only drives leads but also shapes the industry's perspective.

- Playbooks, case studies, datasheets, faqs, whitepapers, webinars, presentations, etc.

- Collaborate with other marketing functions on campaigns and assets that bring product benefits to life for prospects and customers.

Launching new products:

- Develop and execute go-to-market plans for new products and services.

- Ensure that we hit the ground running after launch and own product marketing for the complete product and customer lifecycle.

- Participate in the ideation process and provide market and customer insights to the product management team.

Enabling sales:

- Build and refine solid product collateral and training materials.

- Partner with the sales team to understand their processes and develop the tools they need to help win deals.

What makes you a great fit for the team:

- You have 5+ years' experience in B2B / SaaS SLG marketing.

- Analytics is one of your superpowers. You know how to define and drive the competitive intelligence research agenda on the market, buyer personas, and competitors to derive insights that shape the continuous fine-tuning of our brand positioning, messaging, and sales enablement.

- You have a knack for storytelling, writing, and composition. You should have a track record of creating good, clean copy, and building compelling narratives. You can take complex ideas and make them simple, powerful and consumable. You have the ability to zero in on the simplest and clearest expressions of everything from technical capabilities to value narratives.

- You are a strong public speaker. You can command a room and handle questions and objections with confidence.

- You're an autonomous producer: You value owning projects and working semi- autonomously. You can crank out quality deliverables. You can multi-task efficiently and competently under pressure on a significant number of competing priorities.

- You're wired to think solutions first and features second: The best marketers are always thinking about how to position their product and company

- You're a strategic thinker who can take a logical approach to shaping the research agenda to understand the market and best opportunities across segments and buyer types

- You're a team player and great collaborator - you know how to align with your stakeholders to make things happen

- You're a critical thinker and love a fast-paced environment. You also like to have fun, think big, and take chances