About the Business
Our client is taking on the consulting companies through a new brand. The culture, flexibility, consumer understanding and risk-taking in the advertising business give us an edge on consulting firms. While Client has employees dedicated to business consulting, the practice also pools CEOs and leaders from across the group and even outside getting the best of breed experts who have built businesses to create teams on a project-by-project basis. Consult's business model is a break from what clients have come to expect from traditional consultants, which charge clients for their time. Consult won't just advise on strategy, but it will also build products, campaigns, and infrastructure. "Our internal mantra is 'consultants that make'. You see real results and our business model is also tuned around delivering results. In the long run, we won't charge for time, but we will take a share of revenue from the upside. The consult will bring out a fresh approach in the consulting industry by having entrepreneurs/ business leaders (within & outside Group) as SMEs who have executed and created real business success rather than pure-play consultants. Clients will see us working as execution partners, pushing their teams and making things happen. It will be a hands-on approach where we will get our hands down dirty as the need be. Besides clients will see a depth of knowledge from folks who are true digital business leaders & entrepreneurs.
Five key focus areas:
- Growth Consulting for companies (promoter workshops, promoter coach, organization transformation, organization growth, Digital Business turnarounds inside large companies etc)
- AI & Big Data (Data strategy, Org transformation with AI, AI tools and implementations, marketing command centers, Customer value exchange etc.)
- Marketing Transformation /CRM / Martech Consulting (Martech consulting/ data driven marketing)
- Innovation (Blockchain, IOT, Creative strategy, content strategy, Transmedia, Setting up startup accelerators, business on the cloud, future of work, new digital businesses etc)
- Entertainment & Content Business Consulting
Position: Principal Consultant- Data Strategy/ Data Architect
Background: Data Architecture/ Data Scientist for marketing/ Marketing dashboards / Marketing command center creation . Deep understanding of Data-Driven marketing /Data specialist for CMP/Date Lake consulting. Should be familiar with various DMPs(Adobe/IBM Marketing cloud/Lotame etc), Data Lakes (Informatica/ Hortonworks / Pivotal etc). Having hands-on experience of various Martech tools and technology would be an added advantage
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