Principal Analyst - Marketing Analytics/Card Analytics - BFS

Customer lifecycle management: Design and implement strategies to improve customer experience and drive revenue, spanning across all 3 stages of customer lifecycle - acquisition, ECM and Retention

Experience on working in P&L Forecasting, Product Pricing, Acquisition Strategy projects

Offer optimization: Design, test and implement innovative and customer-centric offers tailored to drive customer delight and grow engagement

Digital: Trace customer's digital journey , design strategies to make digital experience more engaging and drive revenue through digital channels

Revenue/Financial forecasting: Design, maintain and enhance P&L forecasting for all products & portfolios, ensure strict adherence to accounting standards and accurate forecasting techniques to help product managers plan better

Team analyzes millions of customer level transactions using various data analytics techniques to unlock opportunities for our clients in meeting their financial needs and creating economic value for the bank.

What's expected from you?

As a principal Analyst, we are seeking an experienced analytics candidate who should be able to perform below behaviors in their day to day role:

Client Obsession - Create client centric analytic solution to business problems. Individual should be able to have a holistic view of multiple businesses and develop analytics solutions accordingly.

Analytic Project Execution - Own and deliver multiple and complex analytic projects. This would require an understanding of business context, conversion of business problems in modeling, and implementing such solutions to create economic value.

Statistical mind set - Proficiency in basic statistics, hypothesis testing, segmentation and predictive modeling.

Stakeholder Management: Experience in stakeholder management across various functions and regions.

Presentation Skills : Delivering high class presentations to share the thoughts, the solutions or the problem for business stakeholders and senior management

Project Management - Should have skillset to manage project in terms of creating project plan, assigning responsibilities

People Management - Should be prepared and proactive in gaining full understanding of your people's performance, with ability to engage in honest, robust conversations and encouraging people to take personal responsibility for their own development

Strategic acumen - Should possess ability to see the big picture of business, identify and understand emerging trends, challenge status quo and design goals for growth

Ability to coach and mentor juniors.

Skillset you should possess

The most important skill that our analyst should possess is their love for data and their eagerness for new challenges & solving new problems. Apart from these, they should also have the following skillset

Basic Qualifications

- Master's /MCA or Bachelor's degree in Engineering / Technology / computer science from premier institutes with 9-10 years of experience in delivering analytical solutions and Managing teams.

- Hands-on experience in SAS and SQL

- Experience working with large and multiple datasets, data warehouses and ability to pull data using relevant programs and coding.

- Strong background in Statistical Analysis.

- Experience in working on Credit Cards and Retail Banking products

Preferred Qualifications

- Experience in Python or R programing

- Machine Learning & Statistical Modeling experience

- Experience on working in P&L Forecasting, Product Pricing, Acquisition Strategy projects