Pride Purple Group - Sr Marketing Manager

- Contribute to marketing strategy and drive implementation of marketing and communication programs to build demand and facilitate sales objectives achievement

- Develop communication and media plans for campaigns from time to time based on the strategy

- Brand building and brand image management.

- Developing brand communication briefs and driving advertising agencies for appropriate communication development

- Monitoring and tracking competition activity

- Consumer research and insights for communication and product development

- Analysing media scenario and opportunity to identify brand specific high visibility opportunities and drive innovative/creative exploitation of media avenues

- Marketing budget planning and control

- Product launch events, exhibition participation

- Manage assigned team and drive performance