PrettySecrets - Digital Marketing Manager - Paid Social

Location: Mumbai

ROLE DESCRIPTION:

The Digital Marketing Manager (Paid Social) will formulate & execute PrettySecrets user acquisition strategy across all paid social channels. You'll be responsible for managing and optimizing a large marketing budget to meet ROI goals.

HERE IS WHAT YOU WILL GET TO DO / KRA:

- Lead our direct response social media strategy across Facebook, Instagram, Twitter, Pinterest, and other emerging social platforms.

- Define, pilot, and rapidly iterate paid social media user acquisition and retention marketing campaigns combining deep data analysis with creative brand marketing.

- Partner with internal leaders (digital marketing, design, merchandising, tech, product management, and senior executives) to deliver on cross-functional user acquisition campaigns with tight timelines, high visibility, and material impact.

- Cultivate a rigorous test-and-learn methodology.

- Establish and maintain expert knowledge of the latest innovations and opportunities impacting paid social media and the overall digital marketing landscape.

- Closely monitor and analyze campaign reporting, identifying trends and opportunities to drive increased user acquisition, with an ultimate eye on LTV and CAC.

- The ideal candidate has a strong background in paid social direct response marketing, strong quantitative and qualitative analytical skills, and a strong attention to detail.

DESIRED SKILLS & EXPERIENCE:

- Bachelor's degree in Marketing or Advertising

- 3-5 Years of digital marketing experience executing and optimizing direct response campaigns across social media channels, or relevant experience in a highly analytical role.

- Proven ability to leverage analytics and work with complex datasets to understand performance, optimize campaigns, drive decisions, and measure high-impact user acquisition outcomes.

- Strong analytical skills and experience working with differing sources of data.

- Desire to thrive in an analytic and technology based environment.

- Ability to provide critical input on overall digital marketing strategy, execution and overall effectiveness.

- Extensive knowledge and experience with Facebook's advertising platform and Nanigans.

- Working knowledge of social listening and conversation management

- Strong knowledge of the customer acquisition industry

- Proficiency in Excel and the ability to grasp internal information systems

- Excellent communication skills, both verbal and written, and high ability to interact with all levels of end users and technical resources.

HERE IS WHY YOU MAY - NOT- BE FIT FOR THIS ROLE:

- If you work best in an environment with formal processes and little ambiguity

- If you can't prioritize work relative to impact on the business

- If you find the task of accomplishing great results with a small team too daunting

Salary Range: 9 - 11 LPA