- Create content marketing campaigns to drive leads and subscribers Use SEO best practices to generate traffic to our site
- Conducting in-depth research on industry-related topics in order to develop original content.
- Developing content for blogs, articles, product descriptions, social media, and the company website.
- Assisting the marketing team in developing content for advertising campaigns.
- Proofreading content for errors and inconsistencies.
- Editing and polishing existing content to improve readability.
- Conducting keyword research and using SEO best practices to increase traffic to the company website.
- Creating compelling headlines and body copy that will capture the attention of the target audience.
- Identifying customers needs and recommending new content to address gaps in the company's current content.
- Regularly produce various content types, including email, social media posts, blogs and white papers
- Actively manage and promote our blog, and pitch articles to relevant third-party platforms
- Edit content produced by other members of the team
- Analyze content marketing metrics and makes changes as needed
- Collaborate with other departments to create innovative content ideas
- Knowledge of digital marketing tactics, including SEO, email marketing and web analytics
- Excellent writing skills, as well as the ability to communicate and collaborate effectively
- The ability to consistently meet tight deadlines
- At least three years of experience writing for a B2B audience
- Experience using WordPress, Weebly, and/or Joomla! preferred
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