President - Sales & Marketing - Pharma

President - Sales & Marketing - Pharma

- Scan & analyse the IPM in terms of various therapies, customer segments and the dynamics affecting the market in the medium to long term

- Recommend various alternate approaches in addressing the market in terms of entry into various therapy brackets speciality segments for better evolution index in line with the vision for the division / organisation and get approvals of senior leadership team

- Prepare and Deploy effective Marketing Mix for the business and implement the same

- Deliver and deploy high quality project leads through superior marketing strategies & tactics

- Share inputs to design appropriate Marketing Strategies for the division as a whole and the various therapy segments with periodical focus with an objective of better evolution index for each brand franchise / therapy

- Sustain the focus on performance of well established brand equities through effective strategies and successful launch of line extensions

- Develop aggressive growth paths for secondary brands with an objective of achieving market leadership in various therapy segments whilst hiving off low contributors with low GC.

- Deploy effective pricing strategies for improving the GC / Profitability of each brand franchise.

- Manage the entire portfolio at various lifecycle stages of BCG matrix .

- Deploy effective customer segmentation and product differentiation strategies .

- Planning marketing activities and campaigns in conjunction with company's growth plan and working out strategies to execute the plan.

- Ability to handle high volume business and big team.