President - Sales & Marketing - Mining/Manufacturing Industry

President Sales & Marketing

Key Responsibilities Desired Outcome:

Strategy:

- Develop and implement strategic sales plans & initiatives based on Organization goals, Market analysis, and customer insights to drive revenue growth and market share.

- Identify new opportunities and expand customer base by establishing and maintaining key customer relationships.

- Set periodic sales targets / goals and motivating the sales teams to achieve their targets through performance tracking, feedback, and incentives.

- Build Strong Market Intelligence and improve brand awareness in unrepresented areas apart from current markets. Improve Product brand and its positioning as a main steel producer in customer mind and periodic review of Branding calendar.

- Establish Centralized model for Sales Lead

Job Description:

Generation:

- Develop a value proposition to create price pressure and differentiation

Market Segmentation:

- Develop exclusive strategies to build a business model for specialized sectors.

- Increasing percentage of new customer sales to overall sales.

- Establish strategic alliances with reputed high potential customers through MOUs.

Financial:

- Enter into strategic contracts with finance partners to improve cash flow.

- Establish long-term strategic and loyalty relationships with outsourcing plants by exclusively arranging financial instruments.

Stakeholder:

- Develop and review a culture of customer centric approach - Meeting commitments as promised to Internal / External customers.

- Anticipate consumer needs, improve customer satisfaction by addressing customer concerns, providing excellent service, and continuously enhancing the customer experience.

- Build strong and collaborative relationships with other internal stakeholders to ensure alignment and support for sales and marketing efforts.

- Enhance Customer Satisfaction response (Internal & External) by way of developing various processes - Raw material Sourcing / Inventory / Material movement / Logistics Cost etc.

People Management:

- Recruiting and developing sales staff through effective training programs, mentorship, coaching, Job Rotation and guidance to build a high-performing sales team.

- Implement a comprehensive grooming plan for second-line employees including Warm bench and develop a succession planning strategy to identify and prepare potential successors for leadership roles, ensuring a smooth transition and continuity of operations.

Process:

- Implement RASCI & DOP for role clarity and streamlining the processes.

- Continuously identifying improvements to be made in sales processes, strategies, and performance metrics, and taking proactive actions to optimize sales operations and achieve business