PrepLadder - Head - Digital Marketing

About the Organization:

Founded in Chandigarh with a significant presence in Bangalore, PrepLadder is India's largest online learning platform for the toughest medical entrance exams.

Founded in 2015 by school friends Dr. Deepanshu Goyal,. Vitul Goyal, and Sahil Goyal, PrepLadder was initially created to help medical students achieve their dream of cracking PG examinations.

In 2020, we were acquired by Unacademy and have since expanded our presence, with key operations now also based in Bangalore.

We aim to provide quality education that is easily accessible to everyone.

Our purpose is to ensure that "Every student, everywhere, reaches their highest potential" Categories we cater in: Medical (NEET PG, FMGE, NEET SS) PrepLadder has close to two million sign-ups/1858691 to be precise.

Our #Phenomenal strength with core values of Ownership, Transparency, Agility, and a people-first culture is what makes us stand apart from the rest.

You are encouraged to go through our website and know more about PrepLadder.

Job Summary:

PrepLadder is looking for a dynamic and results-driven Head of Digital Marketing to lead our digital growth initiatives. The ideal candidate will have a strong background in performance marketing and extensive experience in managing large-scale marketing budgets. This role requires a strategic thinker who can drive customer acquisition, optimize digital campaigns, and enhance brand visibility through data-driven marketing. The candidate will play a crucial role in shaping PrepLadder's digital presence and ensuring high ROI on marketing spends.

Key Responsibilities:

- Develop and execute a comprehensive digital marketing strategy to drive growth and brand awareness.

- Lead performance marketing efforts across multiple digital channels, including Google Ads, Meta, and other paid platforms.

- Optimize customer acquisition and retention strategies through data-driven marketing campaigns.

- Manage and allocate large-scale marketing budgets effectively to maximize ROI.

- Monitor key performance metrics and implement strategies to improve conversion rates and reduce acquisition costs.

- Oversee SEO, SEM, social media, and content marketing initiatives to enhance brand presence.

- Collaborate with cross-functional teams to align marketing efforts with business goals.

- Implement marketing automation tools and advanced analytics to enhance campaign performance.

- Stay updated with the latest digital marketing trends and best practices to maintain a competitive edge.

- Lead, mentor, and build a high-performing digital marketing team.

Qualifications:

- Bachelor's or Master's degree in Marketing, Business, or a related field.

- 8+ years of experience in digital marketing, with a strong focus on performance marketing.

- Proven track record of managing and scaling large marketing budgets effectively.

- Expertise in Google Ads, Meta Ads, SEO, SEM, and other paid digital channels.

- Strong analytical skills with the ability to interpret data and optimize marketing strategies.

- Experience in marketing automation, attribution modeling, and conversion rate optimization.

- Ability to lead and mentor a team in a fast-paced, high-growth environment.

- Excellent communication and stakeholder management skills.