Pre Pay Product Manager - U&R - Telecom

The UnR position is responsible for driving usage, extracting revenue & churn minimization of existing subscribers while enhancing customer life time value.

As the Manager, this position will have the following responsibilities and objectives:

PRIMARY JOB RESPONSIBILITIES

Drive existing base for : Usage, Revenue & retention to ensure effective delivery in the following areas:

Usage & Revenue:

Ensure budgeted revenues are met from existing customer base

Ensure Budgeted RPM / NRPM / MOU as per budget

Create and execute strategies, analytical models and frameworks to identify and maximize opportunities based upon analysis to improve business performance (Average Revenue Per Usage) ARPU/Churn + Product Uptake)

Own the complete lifecycle for customers

Engage customers based on micro segmentation, manage the performance of Customer Value Management campaigns

Build and maintain operational processes for the development of customer propositions which will drive Lifetime Value, across products and segments

Build Process and maintain close cross functional deliverables to ensure budget realization of revenues and MOU

Work with Pricing and Segment teams to ensure revenues and retention of target customers, increase in customer spend/ARPU enhancement

Retention & Churn Management:

Ensure realization of budgeted retention numbers

Build on predictive churn models to engage customers having propensity to churn.

Design, evaluate and implement activities in order to drive churn minimization, usage enhancement, and revenue extraction across all segments

Acquire, implement and manage relationships with Retention Program Partners

Monitor the usage patterns across all the value segments and take corrective measures where necessary

Generate and circulate the monthly Churn, Retention and Customer Life Cycle management reports

EXPERIENCE AND EDUCATION REQUIRED FOR THIS POSITION

University degree in business marketing

Minimum 5 years experience is managing Usage / Revenue & Retention for prepaid in a telecom organization.

Should posses hands on experience of micro segmentation and campaign management in a prepaid environment for a telecom organization

Strong analytical ability coupled with documentation and implementation skills

Strong leadership skills with the ability to coach, develop and grow people for more challenging tasks

Strong organizational skills with a high attention to detail

Expertise in planning, implementation, and data analysis

Ability to work collaboratively with internal business partners

Previous experience in business process re-engineering or process improvement

Team player, strong presentation and communication skills

Fluency in English

Excellent MS Office skills with MS access