Prasuma - Brand Executive

JD - Brand

About Prasuma:

committed to creating sensational food using the freshest & finest ingredients, cutting edge food technology and raising the quality of food available to consumers here in India. As the pioneer of the Fresh & Chilled Deli Meats segment in the region, Prasuma has earned a reputation over 30 years of product and service excellence among top modern retail outlets, restaurants and chefs nationwide.

Prasuma is a brand in which consumers continue to place their trust, every day. Prasuma Momos has helped achieved great scale in the business. This product has been in the making for over a decade and in just 18 months is considered to be India's favourite Momo brand. For more details, do check out www.prasuma.com

About Meatigo - transforming the way in which Indians Eat Meat!

Meatigo is the leader in the online gourmet meat and delicatessen grocery space and we are proud to be one of the most innovative companies in the food retail space. Since 2016, we've worked towards transforming the way Indians eat meat by offering fresher, safer, responsibly sourced, sustainable and more nutritious meat products.

Meatigo boasts of an unrivalled expertise in cold-chain management, sourcing, manpower training and quality control. We currently deliver orders within 120 minutes across 8 Cities (and counting!)

Meatigo.com - India's premium online meat & seafood delivery service changing the way Indians eat meat.

Present in Delhi, Gurgaon, Bangalore, Kolkata & Mumbai, Meatigo.com provides premium quality meat & delicatessen products while providing 100% traceability from farm to fork as we want consumers to know more about their meat as it really matters where it comes from. Meatigo.com also caters to the meat & deli meat requirements of 500+ restaurant chains & hotels across India. For more details, do check out https://meatigo.com/

Job Title: Brand /Social media/Digital

Location: Mumbai

Your Key Responsibilities:

Responsibilities:

- Create, curate, and manage engaging content for social media platforms

- Monitor social media channels for trending topics, relevant conversations, and opportunities to engage with the audience

- Collaborate with the marketing team to brainstorm and develop social media campaigns and promotions

- Track performance and key social media metrics on a daily basis

- Work with your team to set the Marketing Calendar and create plans. Plan, create and execute weekly/daily campaigns and promotions to drive sale

- Manage the Marketing Budget to ensure we drive profitable growth

- Oversee and deliver on all digital marketing content and assets. Manage social media accounts and create ways to generate high website traffic, stronger brand awareness, and new opportunities (LinkedIn, Facebook, Instagram etc)

- Manage customer journey from customer acquisition to retention using the tools available to the marketing team

- Engage and Collaborate with Chefs, Influencers and Brands in innovative and exciting ways

- Drive brand awareness and consideration through PR while working closely with a PR agency

- Report on key brand metrics linked to brand objectives on a monthly basis

- Design, conduct, and analyse consumer research and brand health tracking and help measure campaign performance to ensure high level of effectiveness

- Study and analyse current trends in market and implement strategies to drive brand sales growth. Brainstorm new growth strategies

Requirements:

- Passion for all things social media, with a keen eye for emerging trends

- Excellent written and verbal communication skills, with a knack for writing engaging copy

Who we are looking for:

We are looking for someone with a real eye for detail, a passion for exceptional food, for building brands and with loads of creativity. As is true for any brand role, a business acumen will be necessary along with a range of experience across B2B and/or B2C marketing. As an in-house marketing professional, impeccable English skills are required. Strong knowledge of Digital Marketing and work experience with a creative agency and/or a food brand will be valued.