Practiceleague Legaltech - Manager - Digital Marketing

About the Role:

- We are seeking a highly motivated and results-oriented Digital Marketing Manager to join our growing team.

- In this key role, you will be responsible for developing and executing comprehensive digital marketing strategies that drive brand awareness, generate leads, and increase revenue.

- You will work closely with cross-functional teams to create impactful campaigns across a range of digital channels, including search, social media, email, and content.

Key Responsibilities:

Develop & Execute Digital Marketing Strategies:

- Develop and implement integrated digital marketing strategies aligned with overall business objectives.

- Conduct market research and competitor analysis to identify opportunities and optimize campaigns.

- Define target audiences, create buyer personas, and develop customer journey maps.

Manage Paid Advertising Campaigns:

- Plan, execute, and manage paid advertising campaigns across various platforms (Google Ads, LinkedIn, Facebook, etc.

- Optimize campaigns for maximum ROI, including bid management, keyword research, and ad copy testing.

- Track and analyze campaign performance, identify areas for improvement, and make data-driven adjustments.

Content Marketing & SEO:

- Collaborate with content creators to develop high-quality, engaging content (blog posts, articles, white papers, videos, etc.

- Optimize website content and landing pages for search engines (SEO) to improve organic visibility.

- Conduct keyword research and on-page/off-page SEO activities.

Social Media Marketing:

- Develop and execute social media strategies across key platforms (LinkedIn, Twitter, Facebook, etc.

- Create engaging social media content, monitor conversations, and respond to inquiries.

- Analyze social media performance metrics and identify areas for improvement.

Email Marketing:

- Develop and execute email marketing campaigns, including newsletters, promotional emails, and automated workflows.

- Segment email lists and personalize messages for optimal engagement and conversion rates.

- Monitor email performance metrics and optimize campaigns accordingly.

Website & Landing Page Optimization:

- Analyze website traffic and user behavior to identify areas for improvement.

- Conduct A/B testing and other optimization techniques to enhance user experience and conversion rates.

- Work with web developers to implement website and landing page improvements.

Reporting & Analysis:

- Track and analyze key performance indicators (KPIs) across all digital marketing channels.

- Prepare regular reports on campaign performance and provide actionable insights to senior management.

- Utilize data analytics tools (Google Analytics, etc) to identify trends and make data-driven decisions.

Qualifications:

- Bachelor's/ master's degree in Marketing, Business, or a related field.

- 6-7+ years of experience in digital marketing, with a proven track record of success in B2B or technology industries.

- Strong understanding of digital marketing principles and best practices across all channels (SEO, SEM, social media, email, content).

- Proficiency in using digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, LinkedIn Ads Manager, and SEO tools.

- Excellent analytical and problem-solving skills with a data-driven approach to decision making.

- Strong communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams.

- Highly organized and detail-oriented with the ability to manage multiple projects simultaneously.

- A passion for digital marketing and a continuous learner with a desire to stay up-to-date on the latest industry trends.