PR & Brand Marketing Head - Recruitment Firm - IIM/ISB/FMS/MDI

10 - 12 Years

Bangalore

Posted 9 months ago

#Marketing #Recruitment Services Marketing #Marketing Head #B2B Marketing #Digital Marketing #Public Relations #Campaign Management #Advertising

Key Responsibilities :

- Lead 360 degree Marketing Strategy covering B2B, B2C, B2I and B2G through , Advertising, Digital and PR initiatives for the Staffing business of TeamLease

- Brand Perception Strengthening and Sustenance. Develop and build the brand synonymous with Staffing leading to category expansion and increased awareness in the marketplace with respect to Staffing.

- Analyse the industry, customers, competitors and marketing /product trends specific to staffing. Forecast market (Global and domestic) trends and create internal awareness about the emerging trends in the market with respect to current and potential customers, products and competitors

- Develop and execute the blueprint for digital engagement with clients, trainees, institutes to ensure that this is a competitive advantage for Staffing. Develop a marketing plan and budget for yearly marketing activities, events, and projects.

- Understand functional and operational requirements from internal stakeholders - Work with agencies / internal team to execute and operationalize on the strategy and agreed business objectives.

- Own the content and Sales enablement initiatives.

- Develop, implement, track and optimize digital marketing campaigns across all digital channels.

- Drive Business Research and Reports across segments (B2B, B2C, B2I and B2G) to position the thought leadership.

- Positioning the brand and Key leaders in various industry specific forums and events

Education & Experience :

- A Master's degree in Marketing from a premier Institute.

- 1O-12 years' experience

- Someone who has worked in both B2B and B2C segment Marketing role with a large or mid-sized organisation.

- Excellent communication skills and executive presence.

- Self-driven, results-oriented, ability to engage with multiple stakeholders and cross functional teams

- Excellent understanding of diverse media /marketing channels - Digital, Offline , Print, Electronics, Events and BTL

- Proven Ability to lead a team