PPC Manager - Travel Industry

Job highlights

- Budget Management: Manage and optimize PPC budgets to ensure maximum return on investment

- 4+ years of experience in PPC management, preferably in an agency or fast-paced environment

Job description

We are seeking an experienced PPC Manager or Head to lead our paid advertising efforts across multiple platforms. The ideal candidate will be responsible for developing, implementing, and optimizing PPC strategies that drive traffic, generate leads, and maximize ROI. You will work closely with our marketing team to align campaigns with overall business goals.

Key Responsibilities:

- Campaign Strategy: Develop and execute PPC strategies across platforms like Google Ads, Bing Ads, Facebook Ads, and others.

- Keyword Research: Conduct thorough keyword research to identify target keywords and optimize campaigns accordingly.

- Ad Creation: Create compelling ad copy and engaging visuals that resonate with our target audience.

- Budget Management: Manage and optimize PPC budgets to ensure maximum return on investment.

- Performance Analysis: Monitor, analyze, and report on campaign performance using tools like Google Analytics, Google Ads, and other tracking systems.

- A/B Testing: Implement A/B testing for ad copy, landing pages, and other campaign elements to continuously improve performance.

- Collaboration: Work closely with SEO, content, and design teams to ensure a cohesive approach to online marketing.

- Trend Analysis: Stay up-to-date with industry trends and best practices to enhance campaign performance and drive innovation.