PPC Manager - eCommerce/Online

PPC Specialist

Responsibilities :

- Create and implement a digital marketing strategy to drive awareness, leads and conversions

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Build an experimentation framework and conduct A/B experiments with clear success/failure metrics to improve funnel effectiveness

- Measure and report performance of all campaigns, and assess against goals (ROI, KPIs, Conversions)

- Collaborate with internal teams to create landing pages and optimize the user experience

- Mentor and develop junior team members

Requirements :

- Proven working experience in digital marketing of minimum 8 years

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience with A/B and multivariate experiments

- Experience in optimizing landing pages, user funnels

- Exposure to marketing automation and analytical tools

- Strong data-driven orientation and analytical mindset with a focus on ROI

- Growth-hacker mindset, with proven examples of innovative problem solving and experimentation with digital tools and channels.

- Excellent communication skills, with the ability to create and present reports to senior sales leaders.

- Experience developing, executing, and measuring lead gen campaigns

- Agile, collaborative, positive attitude, and flexible