PPC Account Manager - Internet/Online

Managing PPC campaigns on Google Adwords, Yahoo, Bing networks, and other search engines.

Thorough understanding of Google Analytics - able to analyze all different parameters and set up goals and funnels.

Managing PPC Campaigns on Facebook, Linkedin and other social media networks.

Deciding overall strategies for PPC campaigns.

Keyword Research and Finalization according to the PPC campaign objectives using different tools.

Creation of different PPC ad variations as per ad group requirements.

Analysing site and landing pages of campaigns and propose necessary changes from PPC perspective.

Campaign uploading and final setup.

Bidding on the keywords according to the budget and PPC campaign objectives.

Different report generation to analyse the PPC account in various levels and reporting the same to the client on weekly or monthly basis.

Regular analysis of account performance and optimising accordingly using different analytics tool.

Client Communication: Regular client communication through mail and phone calls and to ensure client retention.

Salary Range: 7 - 10 LPA