About us We are Powerplay, India's 1st mobile app for construction. In simple words, it's the "Slack for Construction Industry". It replaces WhatsApp groups and helps contractors to collect money faster by improving their site-to-office communication. Founded by IIT Roorkee alumni - Iesh Dixit and Shubham Goyal. Backed by industry experts and leading VCs like Sequoia, Accel, and India Quotient. Why join Powerplay We are on a mission to empower construction workers with great design and technology to fasten Indian infrastructure development. The second largest industry in India - Construction is making a transition from pen and paper to digital, on Powerplay. So, if you want to help and impact the 16% the working population of India employed in construction, you will love to work here. Also, each and every person who joins Powerplay absolutely loves what they do. Time just passes for us when we work. We believe that is the only way to do great work. If you resonate with this, come join us! About the Role - Strategizing & running campaigns across Digital touchpoints - Facebook, Linkedin, Google ads, Display, Discovery Play stores, and third-party websites depending on the performance of the channel and channel fitment of the target segment - Leverage customer insights to better segment, target, and reach potential Customers - Drive campaigns from planning to execution and beyond to meet key performance metrics - Work closely with the agency to launch and optimize the campaigns - Allocate budgets and analyze and recommend modifications to ad spends - Constantly optimize marketing activities to improve return on investment through Messaging - Develop hypotheses and perform A/B (or multivariate) testing to recommend optimizations - Sourcing Keywords and measuring keyword performance - Different Ad placements - Understand your products inside out. Research competitors and their strategies to find the gaps in the industry and accordingly set up marketing and advertising goals for the brand. - Optimize marketing budgets to maximize Cost of Acquisition (CAC) and efficiently scale new customers - Test new channels and trends An Ideal Candidate will have - Must have Experience in B2B SaaS industries - Relevant Experience of 2-3 years+ - Should have a deep understanding and hands-on experience with Digital Channels like Google / Facebook - Should have an understanding of all variables that affect the performance of the campaigns - Should be able to explain the success and failure of a campaign through different variables - Excellent Analytical and Logical capabilities - One who speaks the numbers and makes data-driven Decisions - Marketing Background is a must - Experience in marketing mobile apps Preferred We've Got Awesome Perks! - We always offer a competitive salary along with ESOPs - We have Sodexo of 5K per month to take care of you and it's on top of your CTC. - Medical Insurance for you and your family, worth 7 Lakhs. - We don't track how many leaves in a month or in a year you take. Whenever you feel like taking a break, please go ahead and take it. Please do not forget to leave a note on Slack but that does not mean you seek approval from anyone in the Org. - We work in a hybrid environment. - Location-Bengaluru

Bangalore

Powerplay - Manager - Performance Marketing 

Job Description for Powerplay - Manager - Performance Marketing  in Powerplay in  Bangalore for (3-6) years of experience. Apply Now!