Powerhouse91 - Manager - Digital Marketing

About the role :

Powerhouse91 is looking for a goal-oriented results-driven Digital Marketing Manager to handle the Amazon advertisement of our portfolio of brands. This role is a critical part of the overall growth team and will directly impact the long-term strategy, planning, and growth milestones of our brands.

Responsibilities:

This is a growth role with Amazon Marketing Services as the main lever in focus. This role is a combination of strategy and execution, and your responsibilities will include monitoring and managing our Amazon Account ads for our portfolio brands. This is a mid-senior management role where you'll have the freedom and ownership of different marketing-related functional KPIs and will be working closely with the leadership team on the planning and execution of high-level organizational goals.

Your responsibilities include:

- Hands-on campaign management and execution. Monitor daily and weekly trends, ACOS, TACOS, profit and spend.

- Closely track organic rank and product-wise share of voice. Correlate, predict and track organic rank & revenue upliftment in sync with PPC marketing.

- Collaborate with the overall growth team to share insights, develop tests, ensure PPC is aligned with topline and bottom-line goals, brainstorm ideas for growth, etc.

- Develop and maintain a professional knowledge of new or emerging trends within the Amazon and online shopping space.

- Active participation in identifying new and improved processes to improve Amazon PPC performance and streamline campaign management

- Analyze ASIN-wise performance in terms of sales, CTR, conversation rate, page views, etc. Gather actionable insights and help perform root cause analysis for any fluctuations in revenue and overall marketing performance.

What's in it for you:

- An exponential learning curve

- Competitive pay with an option of ESOPs

- An opportunity to work directly with the founding team in building the future of E-commerce