Posist - Lead - Product Marketing

JOB DESCRIPTION:

Product Marketing Lead.

Department: Marketing.

Location: New Delhi (Corporate Office).

Qualifications: Bachelor's / Master's Degree in Business/ Marketing.

Experience: 5+ years in a product marketing role in the technology/SaaS.

About the role:

- We are looking for an experienced and passionate Product Marketer to join our dynamic team.

- The ideal candidate will play a critical role in developing and executing innovative marketing strategies to drive product adoption, customer engagement, and market share growth.

- The candidate will have a deep understanding of our products, target audience, and competitive landscape, and be responsible for creating compelling product messaging, positioning, and marketing campaigns.

- The ideal candidate is someone who loves product marketing, aspires to be a holistic marketer and gain experience in account-based marketing and sales enablement.

- The role provides an opportunity to drive execution of a range of GTM, sales enablement and messaging & positioning initiatives across our SaaS products targeted to Enterprises such as large QSR chains, Fast-Casuals, Cloud Kitchens and premium Fine-Dining restaurants across the globe.

- They will collaborate cross-functionally with the Sales, Product Management, and Marketing teams to enable decision-making based on solid quantitative analysis and data-driven insights.

Key Responsibilities:

- Product messaging and positioning - Develop product positioning and messaging, sales tracks, customer presentations, case studies and other collaterals.

- Website content managementOwn and manage all the content that goes up on the website, improving conversion across the website, product pages, blog, landing pages, etc.

- Own and oversee database management-segmentation, list acquisition/import, data cleansing, web form capture and lead management.

- Measuring campaign performance with granular tracking of relevant KPIs, including but not limited to MQLs, impressions, clicks, web visitors, downloads, etc.

- Optimize product-specific campaigns, including SEO, SEM, and email marketing.

- Develop and maintain strong relationships with industry influencers, partners, and customers to increase product awareness and credibility.

- Continuously monitor and report on product marketing performance, making data-driven recommendations for improvement.

Skillset:

- You have a degree in marketing/communications or 3-4 years of experience doing marketing for a b2b company, ideally within the SaaS or software industry.

- You have experience with some/all of the marketing tools we use: Wordpress CMS, Google Analytics, Google Search Console, Ahrefs, Hubspot Marketing Panel and Salesforce CRM.

- Must be familiar with CRO tools like Hotjar, Crazy Egg, VWO.

- You thrive in a dynamic role and enjoy strategy, implementation, and content creation equally.

- You have strong copywriting skills and a strong understanding of SEO best practices.

Who we are:

Restroworks:

- Restroworks (formerly Posist) is a leading cloud-based enterprise technology platform that powers over 20,000 restaurants globally.

- The unified cloud platform empowers restaurant operators to grow at scale, improve bottom-line efficiency, and deliver a consistent guest experience at all touchpoints.

- The Restroworks platform is designed for restaurants of all formats and sizes, including Quick-Service Restaurants (QSR), Fine-Dine Restaurants, Cloud Kitchens, Fast Casual, Food Courts, and Hotel Restaurant Chains.

- It offers a comprehensive suite of products, including Front-of-House, Back-of-House, Kitchen Suite, Digital Ordering, Integrations, Reports, and Analytics.

- Renowned restaurant chains such as Taco Bell, Subway, Nando's, Carl's Jr, Hagen-Dazs, Arby's, and Caribou Coffee are among the many brands using Restroworks to manage their processes, people, and places of operation.

- With teams across the Middle East, Asia Pacific, North America, and Latin America, the company serves leading restaurant chains in over 50 countries.

- Restroworks is certified with ISO 27001, ISO 27017, ISO 27701, SOC1 Type 2, SOC 2 Type 2, and GDPR compliant.

- The company is a Great Place to Work-Certified- organization, placing it among one of the top employers of choice.

- Restroworks is on a mission to make global restaurants prosperous.