Posiflex Technology - Marketing Manager

- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.

- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.

- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.

- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.

- Partner with email, performance marketing, and web teams to design, test, and evolve lead nurturing tactics.

- Assess the effectiveness of the marketing programs that support our products on an ongoing basis, and report back to the business on required changes.

- Plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan.

- Act as the primary thought leader for the products support externally, including speaking engagements and written works.

- Understand and support our sales channels, train them, develop internal tools and external collateral and guide them on how and when to use them.

Key Responsibilities:

- To work in tandem with the Business and drive strategies

- Working experience in handling multiple brands.

- Good thinker strategist and a people manager.

- Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.

- Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.

- Manage content and updates for customer and internal touchpoints, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support.

- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.

- Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly and even drive traffic on the website.

- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.

- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door through SEO, Email Marketing, SMM, and SEM

- Build strategic relationships and partner with key industry players, agencies and vendors Oversee and approve marketing material, from website banners to hard copy brochures and case studies.

- Measure and report on the performance of marketing campaigns, gain insight, and assess against goals.

Skills and Qualifications:

- Bachelor's or Master's degree in marketing, business, or related field

- Excellent written and verbal communication skills

- Should have exposure to Hardware sales.

- Good exposure on Channel Marketing

- Experience in the IT Hardware industry

- Proven experience developing marketing plans and campaigns

- Strong project management, multitasking, and decision-making skills

- Metrics-driven marketing mind with an eye for creativity

- Experience with marketing automation and CRM tools

- Proficiency with online marketing and social media strategy

- Proven experience designing interactive applications and networking platforms

- Willingness and ability to travel