Poshmark - Manager - Search Engine Optimization

Job Title: SEO Manager

Job Description:

- We are looking for an Organic growth specialist (focussed on SEO strategies) to lead a pivotal role in enhancing our online visibility through innovative strategies that leverage AI, product insights, and data analytics.

- The SEO manager would be an operations specialist and strategist rolled into one, who will program manage and work cross-functionally with engineers, analysts, product teams, marketing leads and external agencies to deliver impactful results.

The ideal SEO Manager for this role:

- Is motivated by new challenges and solving problems, eager to experiment and iterate continuously and drive an impact using new technologies .

- Understands SEO strategies and has prior experience of working with cross functional teams, preferably in E-Comm or related industries / agencies

- Has strong communication and collaboration skills

- Has an eye for detail and can visualize goals and impact

- Is curious and hungry to learn and is a self-starter

- Is highly collaborative and open to early / late hours IST as and when needed, while collaborating with stakeholders at HQ (Pacific Time)

Key Responsibilities:

SEO Strategy & Execution:

- Responsible for leading monitoring, operations and experimentation aimed at growing SEO-driven GMV

- Own the SEO strategy from conception to execution, drive organic traffic growth, improve rankings, and increase conversion rates.

- Own and continuously groom the SEO roadmap and collaborate with multiple cross functional partners

AI Integration:

- Utilize AI tools and technologies to analyze data trends, optimize content, and improve shopper experience on Poshmark .

- Stay updated on AI advancements in SEO to ensure our strategies are forward-thinking.

Program Management:

- Lead cross-functional SEO projects, working with PMs, Design team, engineers, content teams, and external agencies.

- Create plans, set timelines, and establish measurable KPIs

- Monitor progress, adjust strategies and communicate updates, insights, and recommendations to stakeholders.

- Identify technical SEO issues and collaborate with web development teams to implement effective solutions.

Data Analysis:

- Monitor website performance using analytics tools (e.g., Google Analytics, SEMrush) to track traffic, conversion rates, and other key metrics.

- Provide actionable insights based on data analysis to refine SEO strategies.

Collaboration & Stakeholder Management:

- Collaborate closely with the Engg, Product and Analytics to develop and implement solutions that deliver the highest impact

- Be the subject matter expert in SEO, educating internal teams and stakeholders about SEO best practices and emerging trends.

- Manage relationships with third-party vendors and agencies as needed.

Requirements:

- In-depth knowledge of SEO best practices, algorithms, and ranking factors.

- Strong understanding of HTML/CSS, website analytics tools (e.g., Google Analytics), and familiarity with SEO tools (e.g., Moz, Ahrefs).

- Analytical Skills: Excellent analytical abilities with a focus on data-driven decision-making.

- Ability to interpret complex data sets and generate actionable insights.

- Communication Skills: Strong verbal and written communication skills to effectively collaborate with various teams and present findings to stakeholders.

- 4+ years of hands-on SEO experience, experience in program management, project planning, execution, and stakeholder management.

- Experience working with SEO tools and a strong track record of improving business metrics through SEO optimisation

This is a work from office position with presence required at Poshmark Chennai office for 3-4 days of a week.

If you are an SEO expert with a product management mindset, a passion for data, and a futuristic outlook, we would love to hear from you. Apply now to join our team and help us drive the next evolution of SEO!