Portfolio Manager/Campaign Manager - Debit Card - Bank

Product / Portfolio manager Debit Card

Key Responsibilities:

- Manage new/existing Customers and implement various business strategies for driving Debit Card Spends & Activation

- Drive business objectives through periodic campaigns with analytical segmentation

- Tracking and Analysing the periodic trends on debit cards, category, customer type

- Improve customer experience and reduce cost/risk

- Drive Usage, Retention (AUR) and manage customer lifecycle through analytical and segmented programs

- Partnering with best of the merchants to drive targeted spend and create brand recall

- E2E campaign planning, execution and impact analysis w.r.t pre-defined objectives

- Liaise with cross-functional teams for driving product objectives

- Budget Management for Debit Card portfolio to deliver targeted growth and attain revenue targets with regards to spends

Qualifications:

- 7-10 years of experience - Ideally in Retail/Digital banking or payments/cards/ecommerce

- MBA / Engineering / PG-Business specialization degree preferred

- Demonstrated track record of successful results across previous work experiences

- Knowledge on VISA/MasterCard/RuPay/AMEX/Closed Loop products

- Strong knowledge of Customer Lifecycle Management, Product Development, Positioning, Strategy and Pricing