Position: Portfolio Head Marketing (Real Estate)  Based at: Corporate Office, Mumbai  Reports to: Head Marketing  Direct reports: Team of Senior Brand Managers, Brand Managers, Marketing executives   Role:  - This is a leadership position & the incumbent will be responsible for a key portfolio of brands which will have a revenue contribution in excess of 2500 cr. per annum with healthy margins.   - The portfolio of brands will operate in an intensely competitive market space and will be marketed in 10-12 markets in India and additionally in US, UK, UAE & few SE Asian countries; giving a strong marketing flavor to his/her repertoire.   - She / He will drive the P&L for the brand/s alongside the thinking on brand planning, consumer initiatives, consumer insights & market intelligence, business model, and budget management across the various geographies nationally and internationally.   - Additionally as a key business stakeholder the incumbent will also be the repository of learning for future opportunities, on which the business will lean for development of business strategies.  Responsibilities:  - Lead the thinking on overall strategy, go to market approach, consumer initiatives, brand planning and budget management across the various geographies & brands. Lead the innovation & launch agenda across brands and segments as well as future hunting grounds.  - Lead the concept development process for his/her segment/s.   - Manage the brand communication and product strategy from inception to delivery of the brand and ensure that each brand measures up to the overall consumer positioning and segment goals.  - Lead commercialization and revenue generation of new and ongoing brands.  - Focus on multiple channels for marketing including new media/ social media etc.  - Handle appropriate media selection for advertising new product launch campaigns.  - Manage the brand communication mix and handle the ATL/BTL for the segment.  The Person:  - She / He would be an MBA from a top notch business school with 10 odd years of extensive track record and achievement with an exceptional level of understanding in marketing.   - The incumbent should have proven track record of working on luxury brands/categories which are super-premium & price agnostic and have found preference with consumer's basis its ability to create desirability and affinity.   - Preferred candidate should have a sound understanding of the luxury category (services or products).  - The right candidate will be flexible, and an action & result oriented self-starter.  - An independent thinker with the conviction and entrepreneurial spirit to manage the function and business in a hands-on manner and the ability to work in a fluid and rapidly changing environment would be an asset.  - Should have a strategic approach with the ability to see the - big picture- and interpret environmental and organizational changes and their impact on the organization.  - Exposure to managing & maintaining relationship with top - management in current role should be there.   - The ability to navigate through key stakeholders within the organization will be necessary for success and traction.   Recommended target industries: FMCG, Auto, Consumer Durables, Consulting

Mumbai

Portfolio Head - Marketing - Real Estate 

Portfolio Head - Marketing - Real Estate  ,Job Description for Portfolio Head - Marketing - Real Estate  in Addrec Solutions Pvt. Ltd. in  Mumbai for (10-15) years of experience. Apply Now!

Job Description for Portfolio Head - Marketing - Real Estate  in Addrec Solutions Pvt. Ltd. in  Mumbai for (10-15) years of experience. Apply Now!