Portea Medical - Business Analyst

Responsibilities :

- MIS

- Automating reports, Developing tableau dashboards

- Ad-hoc analysis based on Business requirements

- Text mining for extracting key consumer sentiments based on feedback, tickets, interactions, complaints, suggestion

- Developing predictive models for consumer behavior analysis

- Work directly with management for root cause analysis, validating hypothesis

Key Skills :

Technical :

- SQL, R/Python, excel

- Tableau

Functional :

- Basic understanding of ATL, BTL, Digital marketing and marketing funnel( leads, bookings, conversions)

- Understanding of primary marketing metrics like CAC, CPL, CPB