Polycab - Area Sales Manager - B2C Segment

Polycab: Area Sales Manager ( B2C)

Overview: Polycab is India's leading electrical solutions provider, innovating for a brighter, greener, and well-designed tomorrow.

Industry: Appliances, Electrical, and Electronics Manufacturing

About the role: The Area Sales Manager is responsible for the overall operation of the business in the branch. This includes achieving the predetermined sales and collection targets, expanding the channel to spread the availability of the brand and guide the team towards the overall objective of the business or company. He is also a Profit center head and ensures that the working capital parameters are adhered to.

Requirements, Skills & Competencies

- Educational Qualification and Experience : Graduate. Preferred MBA with major in sales/marketing. Experience of 8-10 years in sales

- Functional Skills o Man Management, Channel Management, Basic Accounting, Objection handling, Negotiation skills etc

Competencies:

- Team Management

- Analytical thinking

- Building relationships

- Implementing strategies

- Ability to train, motivate and develop the team members.

- Conflict resolution and negotiation skills Decisions to be taken to Manager

- Customer segregation Visit plans of team members

- Target setting of team members - Area Allocation

- Finance Knowledge

- Understand and analyse the financial details that get into the Balance Sheet and Profit and Loss statement of the Company.

- Payment terms

- Discount structure

- MOQ decision Implementing strategies

- Understand the company strategies thinking through market realities, fine-tuning and make the strategy work for better results.

- Delivery schedule

- Freight Charges

- Inspection at factory Managing Channel Partners

- Review, monitor and plan the development of Channel Partners through training and feedback. Make them perceive ASM to be a Trusted advisor.

- Despatch as per credit availability

- Product mix Being proactive

- Anticipate concerns and challenges of customers, channel partners and provide solutions even before the problem arises.

- Despatch in lots

- Despatch at site

- Despatch in cut length Market knowledge

- Anticipate the changes in market to proactively equip the team.

- Team meeting on regular interval for feedback and sharing market knowledge Team development skills

- Identify the strengths and weaknesses of the team, developing them to perform not just to achieve today's results, but also to equip them to achieve future results.

- Monitoring, guiding and directing the team members Building relationships

- Measure and build relationships with customers, channel partners, influencers and other stakeholders

- Organizing meets for Contractors, Builders, consultants and Govt department