PolicyBazaar.com - Manager/Sr Manager - PPC/SEM

Role purpose: We are looking for a mid-level resource for heading search engine marketing team, a person who has the ability to manage big budgets in a growth stage company and has a skill to strategize the entire online marketing spend. A quick learner with a very less response time to a problem, he should be good with his team and be very solution oriented.

Role accountabilities and tasks:

- Create Long term vision and plan for Search Engine Marketing for all devices, across all products

- Manage the annual digital spend across various online brands of Policybazaar/ Paisabazaar

- Create Strategies for product-wise online spend on search and other key digital areas

- Innovate on Paid pends and strongly measure against CPA

- Be business oriented and have the ability to work closely with business heads in order to ensure continuous performance as per the business need

- Lead and manage account managers to achieve the monthly lead/ spend targets

- Create effective MIS reports and recommendations to drive decision making

- Monitor the performance of campaigns vis-a-vis their contribution to business

- Optimize search campaigns regularly for maximizing the output; keyword optimization, ad copy optimization, Campaign optimization, Landing page optimization

- Coordinate with technology team for implementation of various tech related development

Competencies required (in order of importance)

- Search Advertising

- Google Adwords

- Display Advertising

- Video Advertising

- Digital Campaign Management

- Emailers

- Team Management

Qualifications

- MBA (Premier institute only) + Engg

Experience and skills

- 1-8 Years of work experience in digital marketing.

- Should have working knowledge of Adwords, Google Analytics, Double Click (Search, Display) Remarketing, Social media Marketing,

About the Company:

Policybazaar.com is India's leading online insurance comparison portal that has - since its inception in June, 2008 - earned for itself the trust and goodwill of over 5,000,000 customers seeking both life and non-life insurance.

Our vision is to empower the Indian consumers, help them compare and make an informed choice for their various insurance needs.

Paisa Bazaar - a PolicyBazaar.com venture -- is India's largest online destination for all kinds of loans, credit cards, and other financial products. Since its inception in early 2014, the company has marked a staggering growth in terms widening its customer base to almost half a million customers.

Industry Recognition: In 2013, IAMAI awarded us as the best financial website in the country. In 2014, Frost and Sullivan recognized us for our customer-centric approach, by awarding us the "Customer Value Leadership Award."

The group is well capitalized and backed by Naukri.com (Info edge), Intel Capital, Inventus Capital Partners, Tiger Global & Ribbit Capital.