PolicyBazaar.com - Manager - Search Engine Optimization

MANAGER - SEARCH ENGINE OPTIMIZATION (SEO)

The SEOManager is responsible for formulating, coordinating and implementing SEO strategies. The person has to be goal oriented, possess exceptional attention to detail, and have outstanding interpersonal skills. This is a role that is interacting with business as well as working closely with the SEO team members to make sure that the goals of the business units are achieved.

Key Management Areas of Responsibility:

- Formulate SEO strategy for the brand

- Define requirements, tasks, and resources associated to SEO strategy

- Manage and execute implementation of SEO strategy

- Communication to BU heads, team, and management on project development, timelines, and results

- Keep pace with SEO, search engine, social media and internet marketing industry trends and development

Key Functional Areas of Responsibility:

- Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities

- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages

- Provide recommendations and execute/manage strategies for content development in coordination with SEO goals - general and keyword specific

- Develop and implement link building campaigns

- Develop, manage and execute communication/content strategies via social communities in coordination with business goals

- Implement and administer search engine programs (XML sitemaps, feeds, webmaster tools)

- Monitor and evaluate search results and search performance across the major search channels in order to improve rankings

- Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies

- Communication to team and management on project development, timelines, and results

Professional Competencies:

- Passion for SEO and overall internet marketing

- Outstanding ability to think creatively, strategically and identify and resolve problems

- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere

- Ability to clearly and effectively articulate thoughts and points

- High levels of integrity, autonomy, and self-motivation

- Excellent analytical, organizational, project management and time management skills

Professional Skills & Qualifications:

- Engg + MBA

- 4+ years experience in Search Engine Optimization (SEO)

- Strong understanding of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) process

- Experience working with popular keyword tools (Google, WordTracker, Keyword Planner, etc)

- Experience working with CMS and building/administering content in multiple CMS environments

- Knowledge of HTML/CSS and website administration

- High-level proficiency in MS Excel, PowerPoint, and Word

- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools

- Knowledge of PPC programs and optimizing data gathered from both organic and paid sources

About the Company:

Policybazaar.com is India's leading online insurance comparison portal that has - since its inception in June, 2008 - earned for itself the trust and goodwill of over 5,000,000 customers seeking both life and non-life insurance.

Our vision is to empower the Indian consumers, help them compare and make an informed choice for their various insurance needs.

Paisa Bazaar - a PolicyBazaar.com venture -- is India's largest online destination for all kinds of loans, credit cards, and other financial products. Since its inception in early 2014, the company has marked a staggering growth in terms widening its customer base to almost half a million customers.

Industry Recognition: In 2013, IAMAI awarded us as the best financial website in the country. In 2014, Frost and Sullivan recognized us for our customer-centric approach, by awarding us the "Customer Value Leadership Award."

The group is well capitalized and backed by Naukri.com (Info edge), Intel Capital, Inventus Capital Partners, Tiger Global & Ribbit Capital.