Policybazaar.com - Head - Search Engine Optimization

Role : Search Engine Optimization

No. of positions: 1

Function: Online Marketing

Designation: Head

Reports to: Senior Vice President

Location: Gurgaon

Role Purpose:

- The SEO Head is responsible for formulating, coordinating and implementing SEO strategies. The person has to be goal oriented, possess exceptional attention to detail, and have outstanding interpersonal skills.

- This is a role that is interacting with business unit heads as well as working closely with the SEO team to make sure that the goals of the business units are achieved.

Role accountabilities & Tasks:

Key Management Areas of Responsibility

- Formulate SEO strategy for every business unit.

- Define requirements, tasks, and resources associated to SEO strategy.

- Manage and execute implementation of SEO strategy.

- Communication to BU heads, team, and management on strategy/project development, timelines, and results.

- Keep pace with SEO, search engine, social media and internet marketing industry trends and development.

Key Functional Areas of Responsibility:

- Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities.

- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.

- Provide recommendations and execute/manage strategies for content development in coordination with SEO goals - general and keyword specific.

- Develop and implement link building campaigns.

- Develop, manage and execute communication/content strategies via social communities in coordination with business goals.

- Implement and administer search engine programs (XML sitemaps, feeds, webmaster tools).

- Monitor and evaluate search results and search performance across the major search channels in order to improve rankings.

- Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies.

- Communication to team and management on project development, timelines, and results.

Competencies required (in order of importance):

- Passion for SEO and overall internet marketing.

- Outstanding ability to think creatively, strategically and identify and resolve problems.

- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.

- Ability to clearly and effectively articulate thoughts and points.

- High levels of integrity, autonomy, and self-motivation.

- Excellent analytical, organizational, project management and time management skills.

Qualifications: BTech+ MBA (Premier Institutes)

Experience & Skills:

- 7+ years experience in Search Engine Optimization (SEO).

- Ex-Googler will be preferred.

- Strong understanding of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) process.

- Experience working with popular keyword tools (Google, Word Tracker, Keyword Planner, etc).

- Experience working with CMS and building/administering content in multiple CMS environments

- Knowledge of HTML/CSS and website administration.

- High-level proficiency in MS Excel, PowerPoint, and Word.

- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.

- Knowledge of PPC programs and optimizing data gathered from both organic and paid sources.

Preferred industry/organizations: Open to hiring from any industry