PolicyBazaar.com - Customer Communication & Campaign Management

Customer Communication and Campaign Management

JD :

To plan, execute and analyze multi-channel marketing campaigns and customer communication with a focus on developing customer engagement and value.

CRM Strategy and Planning :

- Planning to build CRM as an effective channel for customer engagement and business.

Campaign Management :

- Responsible for overall response and revenue generation from multi-channel outreach campaign (Email/SMS/Telecalling/Social/Customer Portal)

- Creation of touch point customer communication architecture

- Setting up the best practices by testing and optimization of communication (email/landing pages/social campaigns).

- Identification of newer segments and contact mediums to ensure maximum penetration.

Data Analytics :

- Comprehensive data analytics for more focused and personalized contact

- Understanding behavior through trend analysis to logical decision

- Creation of segments based on transaction history of the customer

Product Strategy :

- Governing the overall product selection and positioning for relevant customer contact.

- Responsible for overall marketing driven product penetration

Team and Vendor Management :

- Coordinating with vendors, designers, product and business team with a focus to achieve business targets.

- Creating learning curve for the team for better performance and growth path.

Essential Skills and Experience :

- Educated to a post-graduate degree level in either a marketing or business related qualification.

- Advanced level of computer literacy in Microsoft packages, particularly in Excel.

- Proven experience working within CRM/Email marketing and or campaign management.

- Demonstrated experience in working with databases, data analysis, segmentation and email marketing platforms.

- Excellent communication skills both verbal and written.

- Numerate and analytical

- Ability to manage project, organize and prioritize.

- Excellent team player and interpersonal skills.

- Accurate, systematic and methodical.

- Numerate with the ability to produce reports and derive valuable insights and analysis.

- Interest in social media and the digital world.

- Self motivated, driven

- Ability to work to strict and tight deadlines whilst remaining calm when under pressure

Designation : Manager/ Sr. Manager (as per experience)

About the Company :

Policybazaar.com is India's leading online insurance comparison portal that has - since its inception in June, 2008 - earned for itself the trust and goodwill of over 5,000,000 customers seeking both life and non-life insurance.

Our vision is to empower the Indian consumers, help them compare and make an informed choice for their various insurance needs.

Paisa Bazaar - a PolicyBazaar.com venture is India's largest online destination for all kinds of loans, credit cards, and other financial products. Since its inception in early 2014, the company has marked a staggering growth in terms widening its customer base to almost half a million customers.

Industry Recognition: In 2013, IAMAI awarded us as the best financial website in the country. In 2014, Frost and Sullivan recognized us for our customer-centric approach, by awarding us the "Customer Value Leadership Award."

The group is well capitalized and backed by Naukri.com (Info edge), Intel Capital, Inventus Capital Partners, Tiger Global & Ribbit Capital.