Pocket FM - Performance Marketing Manager

About Pocket FM.

- It's an amazing time to join Pocket FM as we continue shaping the future of entertainment globally with audio series.

- With a strong repository of audio series, Pocket FM has evolved as the powerhouse of entertainment.

- Our mission is to give wings and wisdom to stories, transforming them into a strong entertainment package.

- Pocket FM has grown to 130 million listeners community, spending an average user time of over 115 minutes every day, while the total streaming on the app counts to over 6.5 billion minutes monthly.

Job Description:

- As a Performance Marketing Manager for Latin America markets, you will create, execute, and manage paid acquisition campaigns for Pocket FM.

- You will be responsible for analysing data to pull insights and inform decisions across all acquisition channels to booth growth.

Roles and Responsibilities.

- Build and manage acquisition campaigns across various channels including social, and display to drive revenue and increase ROI.

- Setup and launch new markets from zero base.

- Work with creative and marketing teams to test strategies and innovation.

- Work with creative team to develop high ROAS creative assets ( Video and Audio).

- Create multiple edits/versions of each asset and test their relative performance before scaleup.

- Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.

- Use multiple levers including target group, bid strategy, platform/OS differentiators, campaign structuring, extensions, thumbnails, aspect ratios etc.

- Drive marketing decisions through quantitative results and AB testing, and qualitative research and customer insights.

- Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.

- Work with product team to fix any technical issues events drop/mismatch, product feed issues, data reporting issues etc.

- Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).

- Understand new and relevant KPI metrics requirements for performance management and optimization purposes.

- Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.

Qualifications:

- 4-5 year work experience in a quantitative marketing role managing strategy and execution on user acquisition & retargeting performance campaigns.

- Must have independently handled monthly budgets of atleast Rs 1cr+.

- In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, Tiktok, Criteo, RTB, Taboola and other platforms.

- Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders.

- Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.

- Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.

- Outstanding presentation skills.

- Excellent written and verbal communication skills.

- Strong project management skills.

- Critical thinker and creative.

- Degree in Marketing or relevant field.

Location Kormangala, Bangalore.

Flexibility to work late to match timings with LATAM (Latin America) team.