Pocket FM - Manager - Performance Marketing

At Pocket FM, we're redefining the future of audio entertainment on a global scale.

As the leading audio entertainment platform, we've pioneered the audio series category-episodic fiction that keeps audiences hooked.

With the largest collection of immersive audio stories spanning multiple genres and languages, we're not just streaming content-we're building an internet-scale platform that transforms audio into mainstream entertainment.

Our mission? To power stories with wings and wisdom, turning them into high-impact entertainment experiences.

With 130 million+ listeners tuning in for an average of 115 minutes daily and a staggering 6.

25 billion minutes streamed monthly, Pocket FM is not just growing-we're shaping listening habits at scale.

Responsibilities:

- Own & optimize online and social media marketing across search, display, remarketing, Google Ads, and paid campaigns to maximize impact.

- Track, analyze, and refine campaigns using web/app analytics, consumer insights, and performance data to drive continuous improvement.

- Leverage deep expertise in Google Analytics and conversion metrics to enhance targeting and ROI.

- Apply advanced optimization techniques, event tracking, attribution models, and data funnel strategies to identify and engage high-value user cohorts.

- Drive data-backed marketing decisions through A/B testing, quantitative analysis, and customer insights.

- Collaborate closely with creative, product, and tech teams to fuel growth and engagement.

Qualifications:

- 3-6 years of experience in driving growth through digital acquisition channels.

- Deep understanding of the business, digital media, and tech startup ecosystem in India.

- Proven ability to define program requirements and leverage data & metrics to drive improvements.