Pocket Aces - Associate Manager - Performance/Digital Marketing

Loco is looking for are sharp analytical minds to work as Digital Marketing Associate Manager

About Us:

We are building India's largest game live streaming platform based out of Bangalore backed by Krafton (which distributes PUBG in India), Lumikai, Hiro Capital, Axilor Ventures, and 3one4 Capital. We have more than 30k streamers streaming Battlegrounds Mobile India, Call Of Duty Mobile, Free Fire, Valorant, CS GO, DOTA 2, FIFA, and more round the clock.

We want to use technology innovatively to best ensure that our audiences have the freedom to access content anytime and anywhere. We had initially started as a company to democratize entertainment by enabling users across India to participate in live game shows through their phones and have now reached the next leg of our journey to solve boredom.

We are building cutting edge tech for our platform:

- Solving scale for massive stream views ( <500K DAU and <2 Million MAU )

- Building best-in-class live streaming video latency

- Creating a strong capability to handle high transaction volumes

- Constructing microservices architecture to enable rapid iteration

A few points on what to expect when you are one of us :

We strive to have a team that believes equally in giving and asking for feedback proactively.

- We ensure to be transparent, share information and knowledge through the company irrespective of level, and firmly believe in over-communication.

- We like to work as a sports team - performance matters and merit earns you the opportunity and while we attempt to have this mentality across all members we always tend to under-promise and over-deliver as a core value of ours.

- We are a young team, we break barriers of hierarchy and believe to be successful, it is important to be nimble and change our ways if we are convinced by the data.

What you'll be doing :

- Be responsible for marketing spends on mobile/web channels for user acquisition. Conduct a formal Market analysis to identify key market and customer trends.

- Identify the right marketing metrics to track and put the right tools in place to measure ROI of the marketing spend.

- Stay current on the latest Digital Marketing methods coming up.

You'll be a good fit if :

- Demonstrated mobile apps marketing experience in leading mobile-first companies of at least 3-7 years.

- Varied experiences in digital marketing with Indian or international e-commerce/gaming/OTT companies.

- Should understand the concepts of the Lifetime Value of a user (LTV) and its application. Should have a pure data-oriented approach in executing the campaigns without any bias. Should be open to exploring new Marketing products coming up.

- Should be comfortable working in a high-growth environment.

- Apart from Data Analysis, the candidate should know how to make sense of the data and take action.

- Should be aware of various app Marketing channels.(amplitube/ Localytics/ mixpannel etc) Should be well versed in Google Analytics and Mobile Measurement tools.

- Should have worked on some Mobile App Tracking tool like AppsFlyer, AdJust, HasOffers, etc

- Should be aware of various tools like Adroll, Sociomantics, etc