Plush - Brand Manager

About Plush:

Plush is new-age femme care brand building cleaner products in the everyday essentials space for the modern Indian woman. We build products with a kinder to the Skin and kinder to the Planet approach. To date, we have served over 100k+ consumers across our channels which include native website, Amazon, Flipkart, Nykaa, Bigbasket, Purplle, Dunzo among others.

More about us on [www.plushforher.com](http://www.plushforher.com) and [www.instagram.com/plushforher](http://www.instagram.com/plushforher)

About the Role:

As a brand manager, you would be in charge of overseeing brand communications across the platforms include social, email, website among others. This role would require the candidate to demonstrate the ability to chart the course of the brand and drive marketing campaigns in-line with the tonality of the brand. Understanding the end consumer and ensuring the right messaging is delivered in addition to the ability to come up with bold new ideas to drive the brand language forward is key. The role would also involve overseeing junior talent in the community and content roles.

Responsibilities :
- Strengthen the brand language of Plush along with the internal team and external agency with incredible attention to craft and detail

- Quickly sketch, comp, and visualise ideas to communicate with internal stakeholders for proof-of-concept purposes

- Concept progressive, fun, and interesting creative that captivates and engages both new and existing customers

- Thorough understanding of brand guidelines and how to use them

Skills & Requirements :

- 3-5 years of proven experience in marketing or branding roles at early-stage consumer brands

- Ability to be self-sufficient and juggle many different types of projects on different timelines, with independent time-management skills

- Ability to lead a small team of like-minded creative professionals

- Ability to professionally work through change orders, differences of opinion and creative disagreements

- Extremely good visual and content conceptualization skills