Pluckk - Manager - Brand & Communication

Job Purpose:

1. To build the brand through deep understanding of the customer in a category that is highly commoditized

2. To develop communication and align all touch points for consistent messaging.

3. Innovate & disrupt to build high customer (internal & external) engagement

Roles & responsibilities:

- To handle copywriting for SMS, Social media ads, Whatsapp etc.

- To coordinate with the agencies handling B2B/B2C messaging

- Understand the customer insights and suggest changes through a business required document (BRD)

- Co-ordinate between the Tech and the marketing team on scheduling of marketing campaigns

- To be a part of the communication journey for the customers for all marketing campaigns along with the team

- Suggest changes for the website/mobile app for improving consumer functionality

- Maintenance of all BRD's and other important documents

- Promote our products and services during offline events

- Coordinate the design of promotional material and distribute in online and offline channels

- Monitoring and Scheduling our company and products/services on various social media

- Craft and send regular internal newsletters with company updates

- Join social media groups and professional platforms to discuss industry-related topics

- Monitor corporate website and social media pages and address clients' queries

- Network with industry experts and potential clients to drive brand awareness

- Gather customer feedback to inform sales and product teams