Please See Advertising - Senior Brand Strategist

As a senior brand strategist with Please See// you will be expected to partner with and provide leadership across cross-functional teams - insight discovery, brand strategy, platform delivery and marketing engagements.

You will be responsible for the planning, development and execution of strategic direction for various projects - brand building, packaging, advertising, marketing programs and digital communication for a variety of brands. You will also play an active role as a subject matter expert and develop company-wide perspectives on trends in our sectors of operation and the use of emerging media in the marketplace.

We are looking for someone with a passion for understanding the consumer and who will encourage colleagues to feel the same; a person who is able to dive deep into Data and have it tell stories.

Responsibilities:

- Lead, develop and manage the strategic planning team

- Collaborate with cross functional project teams to motivate, create and implement short and long-term platform, on ground and online marketing strategies.

- Define scope, recommend approach and execution of strategy and strategic planning projects for clients

- Writing clear and insightful briefs, involving inspiring and informing creative teams

- Identify marketing problems, perform research, analyze trends/results to determine strategic implications

- Partnering with the creative team to craft "big ideas- , 360 degree ideas; and Strategy for Brand Building, consumer experiences, Mainline and Digital Campaigns

- Develop creative briefs that inspire clients and creative teams alike to come up with idea development and implementation

- Stay current on users, marketing trends, interactive trends, best practices and digital experiences with an eye towards our client base

- Stay on point on research and data mining, in order to understand the consumer and market dynamics in any specific market

- Proactively identify new opportunities for client growth, enforce processes and best practices across all engagements

- Consistently identify marketing needs and opportunities clients may not recognize; and ensure that approaches and solutions are linked to objectives and future needs

- Participate in strategic development of new business

- Strong presentation, verbal and written skills as well as proven ability to develop well-written documents and presentations

Qualifications/Requirements:

- 6 years + account planning experience, leading teams and client engagements, experience in digital strategy is a plus

- Strong understanding of brands with proven experience in delivering effective strategy

- Strong understanding of brands and the role of digital in the wider media landscape

- Proven ability to manage and set client expectations

- Strong presentation, verbal and written skills as well as proven ability to develop well-written documents and presentations

- The drive to help others succeed and reach their peak

- Ability to manage multiple tasks concurrently in a deadline-driven process