PlaySpring - Manager - B2B Marketing - IIM/FMS/MDI/XLRI

PlaySpring is looking for a B2B Marketing Manager

Why PlaySpring :

- PlaySpring is India's first Discovery Based Learning Program, conceptualized by Maverick Edutech Private Limited, a unique start up in the Early Childhood Education space in India. Started by two IIM Ahmedabad graduates and won many hearts and minds of schools, teachers, investors and innovators in the Education Space, PlaySpring offers Curriculum rooted in Discovery based Learning to Schools from K-5. Unlike many education services, Schools can run PlaySpring parallel to the existing curriculum in the School.

- Our vision is to create curated learning environments with effective stimulus, incorporate play using educational toys into regular curriculum, and form informed facilitators to reduce the widened gap between the way students are taught and the way they need to be taught in terms of both the scale and the intensity. We aspire to achieve this by setting up play labs in schools across the country.

- We are a young, passionate team working on a tough but huge opportunity. We believe, we are living in a time of urgency where education sector has to revamp its method and content to produce children with high adaptability and extreme level of innovation. We firmly believe in empowering schools through our initiatives, which enables them to create leaders and thinkers for the future. PlaySpring is perfectly positioned to become the biggest and the most impactful Education program in India.

Role :

- Please read through our website(www.playspring.co) before you proceed further.

- We are looking for a high impact carpet bomber to build and spread the brand PlaySpring across relevant customer segments in a very short span of time and by using highly innovative marketing campaigns.

- As a B2B Marketing Manager, one shall liaison with product managers, Sales Managers and top management to build awareness about the problem we solve and communicate our value proposition in the most effective ways possible.

- Marketing Manager shall be responsible for developing, driving, and managing the marketing strategy to empower all sales channels and directly impact the sales growth with the help of Social media marketing team and telemarketing team.

Responsibilities :

- Developing and executing Brand Building Strategies

- Identification and segregation of potential Market Segments

- Generating leads for each sales Channel through outdoor, voice, email, Search and Social Media strategies

- Handling a team of 5-10 people ranging from designers to telecallers

- Responsible for achieving target number of leads to be given to sales team

- Continuously evaluate the competition in the market place and strategize to stay on top

- Provide necessary training to Marketing team as and when needed

- Monitoring & evaluating the performance of Marketing team by guiding them to move in proper direction.

Requirements :

- Passion for Carpet Bombing

- Post Graduate in Management from Top Tier Business School

- Experience of at least 5 years in working in/ handling marketing teams

- Ability to derive deep insights from Data

- Experience of at least 5 years in brand building strategies for B2B businesses

- Agile enough to travel across the country and abroad

- Ability to visualize things end to end and be able to come up with periodic metrics

- Excellent Presentation, Communication and Persuasion Skills

Location : Hyderabad

Compensation and perks :

- Market competitive salary + equity, based on fit and profile

- Opportunity to shape the strategic direction of the company

- Making a difference in the education sector

- We have access to an amazing list of advisors and investors that we actively engage