Play Games24x7 - Senior Marketing Manager - Revenue & Marketing Team - RummyCircle.com

Games24x7 was one of the first entrants in the gaming industry in 2006, when India started showing the first signs of promise for online gaming. We turned profitable by 2010 in just four years and grew 200x in the next decade. We are a technology powered analytics and data science company that happens to love games!

In 2018-19, the mobile games market in India generated over $600 million in revenues. With close to 450 people in its Mumbai and Bangalore offices, Games24x7 is India's largest mobile games business today and is very well positioned to become the 800-pound gorilla of what will be a $2 billion market by 2022. While Games24x7 continues to invest aggressively in its India centric mobile games, it is also diversifying its business by investing in international gaming and other tech opportunities.

Role summary:

The individual will be part of the Revenue & Marketing Team for RummyCircle.com.

SMM/Marketing Manager plays a critical role in improving

- New user acquisitions

- Conversion optimization

- Player Retention

- Average revenue per player (ARPU)

This role will offer immense insights and learning in the online entertainment space and skill gaming industry in India. You will learn and implement the most innovative marketing strategies and use cutting edge marketing tools to implement various campaigns. You will get to work on various aspects of consumer marketing. Data is at the core of our business. Marketing Manager performs rigorous data analysis to take day to day decisions at all stages of player life cycle right from acquisition to retention. MM will have to build an understanding of player behavior from all aspects. This understanding would then be used to come up with innovative and data-backed campaigns. The Marketing Manager can be a part of two sub-teams - Acquisition & Retention. This role is mainly for acquisition team as of now.

Acquisition: The Acquisition team advertises on various media channels and drives new players to the site. This involves working with many online marketing networks, ad-networks, Google, Facebook, affiliates, partnerships and other ATL and BTL activities. The team works with in-house creative team and agency to come up with new acquisition concepts and creates new communication messages to talk to the masses and bring them to the site to play rummy

Responsibilities include:

- Understand user behaviour during acquisition, conversion, and retention stages by studying the game aspects, website features and player activity to obtain a holistic understanding of the product.

- Strategize, implement and experiment (A/BTest) new creative communication ideas

- Formulating and executing the customer acquisition strategy to drive traffic, retargeting, repeat purchase and cross-sell by working closely with the Revenue, Product, Tech and UX teams.

- Managing campaigns end-to-end including budget planning, targeting, copy, creative, day-to-day optimisation, A/B tests,etc.

- Lead the reporting, monitoring, tracking for the different campaigns & also publish appropriate performance dashboards

- Work with agencies to manage acquisition campaigns and hit monthly conversion and cost targets.

- Conceptualize marketing campaigns, craft messaging & build relevant workflows by segmenting the user base appropriately to identify opportunity areas in the user's lifecycle

- Perform extensive campaign analysis daily, weekly, monthly to find growth opportunities

- Drive and monitor A/B tests and data driven experiments to strive for continuous improvement in campaign metrics.

- Effectively utilize all digital channels like FB, YouTube, push notifications, SMS & emails etc to target users with relevant and personalized communication

- Stays abreast of mobile & email marketing best practices.

- Conceptualize optimum customer funnel flow and liaise with product teams to get the necessary implementation done

- Stay abreast of and recommends mobile & email marketing best practices.

- Take initiatives, identify pain points, improvement areas and work towards achieving a solution.

- This role requires a high degree of stakeholder management and provides exposure across departments and will be leading a small team

Minimum Job Qualifications:

- 3-6 years of marketing experience including digital marketing

- Has closely worked with creative and media buying agencies

- Strong understanding of the Digital Marketing ecosystem & skillsets for the same

- Experienced in driving research projects for consumer insights

- Excellent project management skills

- Can drive multiple high priority projects parallelly

- Extreme attention to details

- Excellent communication skills, both verbal and written

- Excellent team player

- Ability to work with data and uncover insights into consumer mindset.